Mar '23 in General discussion
General English is the Tinder of ESL
General English is the Tinder of ESL.
A refusal to commit, amid a myriad of options.
I like to say there are many similarities between businesses and relationships:
- a (lack of) commitment
- an (dis)alignment of interests
- a (un)willingness to grow together
At LYE, we discuss niching down as starting a relationship. Just as you wouldn’t (likely) go on a first date with the intention of marrying that person, you shouldn’t treat your niche that way, either.
We break the niche process into three categories:
- Dating
- Moving in together
- Putting a ring on it
But in each stage, there is something constant: a willingness to commit on some level to that niche.
Conversely, general English and conversation classes have no commitment whatsoever.
And that’s why it’s the Tinder of language teaching.
There are too many options. At every turn, you’re a swipe away from working with someone new. It’s an a la carte menu of anyone and everyone.
And they’re all willing to hang out with you for a short while.
Ask them to stay a little longer and they become skittish.
From your side, it becomes tiring, time consuming, and expensive to continue working with all of them indefinitely.
They all command your time in different, demanding ways. So you keep swiping.
Rinse, and repeat.
Playing the field is fun for as long as it’s fun. Eventually, though, people leave Tinder, and focus their attention elsewhere.
If you’re struggling to move your niche game forward, ask yourself where your focus is or isn’t.
And don’t be afraid to commit, even just a little bit.
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General English is the Tinder of ESL
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