Don't do this when you sell your course · Teacher Support Network (Free)

Don't do this when you sell your course

As we know, many teachers are hesitant to charge more.

Consider this: selling language lessons is rarely about language. It's about answering the "so you can" visualization.

If you get a lot of price objections, you haven't answered the "so you can" properly.

This is your value proposition.

What your value proposition is not:

These are not very valuable. Not on their own anyway.

You have to discover the real benefit.

Consider asking:

"what does improving your grammar allow you to do?"
"when you can communicate better, what opportunities will you have that you don't currently?"
"if you had more confidence, what would you do with that?"

The answers to these questions are your value proposition. And why clients enroll in your course.

To really get in deep with it, ask about the benefit of the benefit.

If you realize the "so you can" frame, you can increase the value of your offer dramatically.

Do you get many price objections on what you offer?

How well would you say you understand the benefit of the benefit your clients are seeking?

9 comments

skool.com/grassroots-teacherpreneurship-8136

Learn how to escape precarity by increasing your income. Build & sell an offer to build a career on your terms.

Leaderboard (30-day)