Split Test Results That Reveal What Truly Converts

Curious about what really boosts conversions? These tips cover email opt-ins, video sales letters, order forms, and more.

Key Lessons from 108 Proven Split Tests:

Simple Wins Big: Keeping landing pages uncluttered and streamlined boosted conversions up to 80%.
The Power of Color: Red buttons and headlines often perform better than other colors, increasing clicks by as much as 34%.
Headline Mastery: Specific, relatable headlines performed better than vague claims, leading to a 58% increase in conversions.
Trust Cues Matter: Adding "secure" labels on opt-in forms increased sign-ups by 29%.
Responsive Design Tests: While mobile-responsive sites are essential, they don’t always convert better than a desktop view.
Video Proof and Testimonials: Placing testimonials under sales videos can double conversion rates.
Adding Options Carefully: Giving too many choices at once can hurt conversions by creating decision paralysis.
Free Trials vs. Buy Now: Adding a "free trial" option increased sign-ups by 158%, though not everyone became a paying customer.
Social Proof Works: Widgets showing recent purchases led to a steady 5% sales increase.
Hello Bars and Pop-ups: A well-timed hello bar raised conversions by over 6% without harming existing traffic.