Pre-selling appointments prior to selling them

Jul '23 in Acquisition/Prospecting/Sales

Hey guys! I am setting up a new funnel that generates appointments that I plan to sell to college planners across the country.

Right now I am in the process of scripting a VSL that presells the appointments prior to meeting with a college planner (to increase its value) but here is what I am struggling with...

Since I am taking the middle man approach, I have no idea how to craft a epiphany bridge story for this use case because I don't want to involve my personal story or experiences.

Here's why:

1.) I don't know if I want to be the face/ voice of this brand

2.) I don't have a ton experiences or stories that can relate to college bound families since I never went to college and I am not a college planner myself

But I want to captilize on all the benefits that a epiphany bridge story has to offer.

Does anyone have any ideas or examples that they would be kind enough to share to point me in the right direction?

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