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Execution Time: ~3-4 hours Goal: To create internal-use content for our client’s blogs. This blog post not only attracts the right kind of audience but is written to convert to customers. This is balanced with SEO optimisation. Ideal Outcome: You and everybody in our content team will develop an efficient process that will enable you to create high-quality external content that is researched and meets the editorial guidelines of the target blog we’re placing it on. Once placed, we’ve secured another digital footprint for our clients. Prerequisites or requirements: - It is recommended to have some knowledge of our client’s keywords. - There may be an existing content strategy or editorial calendar document for the client. - This may need to be uploaded to our client’s CMS and I’ll try to include this in the appendix. E.g. Shopify, WordPress or Magento. Why this is important: As part of our SEO service, we perform keyword research and observe competitor activity to identify what new terms we should be ranking for. We achieve this by creating new, SEO optimised content. Where this is done: In your browser, Google Docs, Google Sheets, NeuronWriter, SurferSEO ChatGPT and other 3rd party apps. When this is done: Every time you want to write a new blog post. Who does this: Joint effort between the person responsible for SEO and Content. - Environment setup 1. Get access to the tools you will need to create the outline and content (no need to purchase anything, we have tools inhouse) 2. Google Docs - New Blog Content - [TITLE OF CONTENT] - 1st Draft 3. Generally, you will have been given a brief by a SEO Specialist. If not, please request this. - Summary of Requirements Before getting started with the content and outline (optional, may be covered in SEO Content Brief already), let’s recap what requirements we have for this task:

Hi everyone! Welcome to Freelance SEO Mastery—your go-to place for scaling your freelance SEO career. To get to know each other better and build our community, let’s start with a quick introduction! Drop a comment below with: 1. Your name and where you're from 2. How long you’ve been freelancing in SEO 3. One SEO challenge you’re currently facing or your biggest win so far Feel free to share a picture of your workspace or a fun fact about yourself. Let's make this a space where we learn, share, and grow together!