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18h ago (edited) in General discussion
How to write new blog content (for clients) (with AI assistance + human editing)
Execution Time: ~3-4 hours
Goal: To create internal-use content for our client’s blogs. This blog post not only attracts the right kind of audience but is written to convert to customers. This is balanced with SEO optimisation.
Ideal Outcome: You and everybody in our content team will develop an efficient process that will enable you to create high-quality external content that is researched and meets the editorial guidelines of the target blog we’re placing it on. Once placed, we’ve secured another digital footprint for our clients.
Prerequisites or requirements:
  • It is recommended to have some knowledge of our client’s keywords.
  • There may be an existing content strategy or editorial calendar document for the client.
  • This may need to be uploaded to our client’s CMS and I’ll try to include this in the appendix. E.g. Shopify, WordPress or Magento.
Why this is important: As part of our SEO service, we perform keyword research and observe competitor activity to identify what new terms we should be ranking for. We achieve this by creating new, SEO optimised content.
Where this is done: In your browser, Google Docs, Google Sheets, NeuronWriter, SurferSEO ChatGPT and other 3rd party apps.
When this is done: Every time you want to write a new blog post.
Who does this: Joint effort between the person responsible for SEO and Content.
  • Environment setup
  1. Get access to the tools you will need to create the outline and content (no need to purchase anything, we have tools inhouse)
  1. Google Docs - New Blog Content - [TITLE OF CONTENT] - 1st Draft
  2. Generally, you will have been given a brief by a SEO Specialist. If not, please request this.
  • Summary of Requirements
Before getting started with the content and outline (optional, may be covered in SEO Content Brief already), let’s recap what requirements we have for this task:
  1. Target 700 - 2000 words of well research, SEO optimised content.
  2. Client’s Internal links will be embedded in the article
  3. Add credibility and legitimise the content: 1-2 external hyperlinks will be added e.g. medical sources, statistics, Wikipedia, and studies relevant to the topic or theme.
  4. High-Content Scores on SurferSEO or NeuronWriter.
  • Step 1 - Generating An Outline (Optional)
  • This may be already done for you via SEO Brief
  • Here is my video runthrough
  1. Go to our NeuronWriter and open up the dashboard
  2. Select a project (according to client), if client isn’t listed or you are unsure, use our agency project:
  1. Click on “New Query” and enter your topic, title or keyword you’re focusing on:
  2. After 1 minute, the Content Editor should be ready. Once it is, 100%, please click on it:
  3. Select the competitors to use as a reference for creating guidelines
Note: Finding popular content more than 1 year ago requires a premium plan.
  1. In the Content Editor interface, click on AI-Writing and select “Advanced blog article outline with H1-H3 headings”
  1. Now you have your outline ready for the Guest Post content.
  • Step 2 - Using Your Outline to Write a Full Blog Article
  1. Go to ChatGPT
  2. On the left hand panel, at the bottom click the three dots beside the username:
  1. Click on “Custom Instructions”
  2. We have Custom Instructions for every client. But use the Custom Instructions for the specific client in question.
  1. Open up a New Chat, “Browse with Bing” 
  2. In a New Chat, after you have set Custom Instructions you can say “start chat”
  3. As per the Custom Instructions, you will be prompted for the outline and topic title
  4.  Provide the topic title and outline, as below:
  5. Continue generating the article. It will generate ⅓ at a time.
  6. Copy and paste each section (⅓) into your New Blog Content - [TITLE OF CONTENT] - 1st Draft Google doc, which will contain the final edited content.
  7. Note: Our current prompts are setup to provide lists and tables. Sometimes it’s too much, ChatGPT provides these too often. Please use your best judgement to have a paragraph of text every other section.
  8. Once you have the finished 1st draft article, I want you to use the following prompt to enhance and legitimise the credibility of our content
  9. Double check the links that ChatGPT provides you with and contextually weave them into the existing guest post content:
  10.  Finally, use the following prompt to add our client’s target links to the content:
  11. Amend the draft guest post content according to the suggestions and contextually weave in our client’s 1-2 links into the content.
  12. Now we have completed 1st draft New blog content, ready for human editing.
  • Step 3 - SurferSEO Content Scoring
  • May be replaced by NeuronWriter in the future
  1. Go to SurferSEO and login to our dashboard
  2. Create a new Content Editor based on the primary keyword
  3. Click on the new Content Editor, when it’s ready to launch the editor interface
  4. Paste the content from your 1st draft into the Content Editor
  5. Review the Content Score and see if there’s any tweaks that could be made by yourself easily
  6. Now copy the Content Editor link:
  7. And paste this link to the content editor into your 1st draft document:
  • Step 3 - Proofreading, Fact Checking & Human Edits
  1. In the finalised document, cross reference the newly written content with the checklist below.
  2. Generally speaking, we want to make sure that claims are backed up with appropriate references.
  3. The tone, writing style and content is consistent with the client’s brand and previous quality.
  • Human Editing Checklist
  • Doesn’t contain the word “delve”
  • Doesn’t contain too many exclamation points
  • Uses simple language, easy to understand and follow. Nothing suspicious.
  • Conveys the correct points
  • The outputs can be great but it’s up to you to use your common sense to ‘sense’ check it afterwards and make it as readable as you can.
  • Be careful of repetition! Use synonyms, reword the sentence or add ‘as previously mentioned,’ to switch things up a bit.
  • Check the new content you’ve written versus the SEO Content Brief
  • Final Blog Post Requirement Checklist
  • Target 700 - 1500 words of well research content
  • Human sounding, simple, easy to follow language structures
  • Internal links used when appropriate
  • Add credibility and legitimise the content: 1-2 external hyperlinks will be added e.g. medical sources, statistics, Wikipedia, and studies relevant to the topic or theme.
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Jamie Irwin
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How to write new blog content (for clients) (with AI assistance + human editing)
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