Hey guys! Iโve been trying to think of a lead magnet that we could use for our own funnel building businesses. Here are a couple options I thought might have potential to work towards in the future. Might take some time to create or master!
โ
๐๐๐ป๐ป๐ฒ๐น/๐๐ฎ๐ป๐ฑ๐ถ๐ป๐ด ๐ฃ๐ฎ๐ด๐ฒ ๐ข๐ฝ๐๐ถ๐บ๐ถ๐๐ฎ๐๐ถ๐ผ๐ป ๐๐ต๐ฒ๐ฐ๐ธ๐น๐ถ๐๐
A downloadable PDF that covers all the essentials for creating high-converting funnels. Providing practical advice on design, content, and layout. We can find all the things we need for this one inside FFD and FU. This helps our audience improve their existing pages without a direct sales pitch but positions us as experts, which could lead to a sale. And obviously build our list.
โ
๐/๐ ๐ง๐ฒ๐๐๐ถ๐ป๐ด ๐๐ฎ๐ป๐ฑ๐ฏ๐ผ๐ผ๐ธ
A guide on the best practices of A/B split testing and how to run experiments to improve funnel performance. If you have any case studies or examples you could illustrate the impact of testing. One of RBโs successful products was the 107 split tests book which was just a compilation of all his past split tests. If youโre going to CRO specialist this could position you as an expert and give a preview of what you offer without a direct sales pitch.
โ
๐๐ผ๐ป๐๐ฒ๐ป๐ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฃ๐น๐ฎ๐ป๐ป๐ฒ๐ฟ
A calendar template or planner to help our audience plan and organize their content marketing. We could include tops on content ideation, keyword research, distribution of content, etc.. This could establish trust and credibility and is an easier one to create. Maybe less perceived value for most though.
โ
๐๐บ๐ฎ๐ถ๐น ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ ๐ฎ๐๐๐ฒ๐ฟ๐ฐ๐น๐ฎ๐๐
A video series or ebook that looks at email marketing techniques. We could look at initial nurture email sequences or optimizing open rates. Thereโs lots of training through RB for free, like in the YFFC. This can also position us as an expert, stack value onto our offer, and doesnโt outright push our services.
โ
Leave a like if you find these ideas could be helpful and leave a comment and let me know which lead magnet ideas you have or maybe are already using! ๐