Alex Hormozi - Picking a Market 📈 · Freedom Fastlaner Club

Alex Hormozi - Picking a Market 📈

Hey everyone!

I heard the name Alex Hormozi many many times before I ever decided to actually see what he had done or was known for. I truthfully only looked into him a couple months ago just before Christmas. At that time, I found out that he has free books and courses.

Because here’s his thing; he works with, and makes his money from, businesses that make $3M+ per year. He doesn’t have to make money from teaching people business. He just wants there to be more businesses that make $3M+ so that he can work with them. So mostly all his stuff is free or at cost.

Sooo, if you still haven’t checked him out, 100% go and do that today!

I was driving for about 4 hours yesterday. I finished his audiobook $100M Offers on the drive and then had about another two hours to go. So I restarted the audiobook from the beginning and am listening again. This is the kind of book this is.

This morning, I am now watching his online course of the exact same material.

So let me share a little bit about what I learned about picking a market.

…𝗯𝘂𝘁 𝗮𝗹𝘀𝗼 𝗷𝘂𝘀𝘁 𝗴𝗼 𝗮𝗻𝗱 𝘄𝗮𝘁𝗰𝗵 𝗵𝗶𝘀 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳. 𝗟𝗶𝗸𝗲 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄. 𝗜𝘁’𝘀 𝗳𝗿𝗲𝗲. 𝗔𝗻𝗱 𝗵𝗲’𝘀 𝘁𝗵𝗲 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 𝗼𝗳 𝘁𝗵𝗶𝘀 𝘀𝘁𝘂𝗳𝗳. 𝗘𝘅𝗽𝗹𝗮𝗶𝗻𝘀 𝗶𝘁 𝗺𝘂𝗰𝗵 𝗯𝗲𝘁𝘁𝗲𝗿. 𝗟𝗶𝗸𝗲 𝘄𝗮𝘆 𝗯𝗲𝘁𝘁𝗲𝗿. 𝗜𝗻 𝗱𝗲𝘁𝗮𝗶𝗹…

But if you do read past this point, I appreciate you, and thanks for letting me share.

𝗧𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝟰 𝗰𝗼𝗺𝗽𝗼𝗻𝗲𝗻𝘁𝘀 𝘁𝗼 𝗽𝗶𝗰𝗸𝗶𝗻𝗴 𝗮 𝗺𝗮𝗿𝗸𝗲𝘁:

1) Levers of success

2) Four variables of picking a market

3) Three main markets

4) Riches are in the niches

(𝟭) 𝗟𝗲𝘃𝗲𝗿𝘀

Market: Crazy feeding frenzy (+), normal (neutral), shrinking (-)

Offer: Great offer (+), good offer (neutral), bad offer (-)

Persuasion: Great persuasion (+), good persuasion (neutral), bad persuasion (-)

Market > Offer > Persuasion

If you have a starving crowd of a market, you could have a normal or bad offer and not need much persuasion. If you have a normal market and a great offer then you may not need much persuasion. If you have a normal market, bad offer, than you’re going to need great persuasion. Etc. etc.

(𝟮) 𝗙𝗼𝘂𝗿 𝘃𝗮𝗿𝗶𝗮𝗯𝗹𝗲 𝗼𝗳 𝗽𝗶𝗰𝗸𝗶𝗻𝗴 𝗮 𝗺𝗮𝗿𝗸𝗲𝘁

Prospect is in pain (they have a big problem to solve)
They have purchasing power (can afford your offer and not broke)
Easy to target (can find and advertise to them)
They are in a growing market (not newspaper sales)

(𝟯) 𝗧𝗵𝗿𝗲𝗲 𝗺𝗮𝗶𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝘀

Health
Wealth
Relationships

Find a sub niche within one of these three niches.

“Help a unique avatar solve a specific problem in a unique way that reverses their biggest objection.”

Figure out what you are helping them with “so that they can..”

(𝟰) 𝗥𝗶𝗰𝗵𝗲𝘀 𝗮𝗿𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗻𝗶𝗰𝗵𝗲𝘀

Example:

𝗣𝗿𝗼𝗱𝘂𝗰𝘁: Time Management Course

𝗣𝗿𝗶𝗰𝗲: $19

𝗣𝗿𝗼𝗱𝘂𝗰𝘁: Time Management Course for Sales Professionals

𝗣𝗿𝗶𝗰𝗲: $99

𝗣𝗿𝗼𝗱𝘂𝗰𝘁: Time Management Course for Outbound B2B Sales Reps

𝗣𝗿𝗶𝗰𝗲: $499

𝗣𝗿𝗼𝗱𝘂𝗰𝘁: Time Management Course for Outbound B2B Power Tools and Garden Equipment Reps

𝗣𝗿𝗶𝗰𝗲: $1997

This makes you a category of one. Where you are not compared to other offers. And it helps you simplify your messaging and write better copy.

The goal of 𝗴𝗿𝗲𝗮𝘁 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 is to make the 𝗿𝗲𝗮𝗱𝗲𝗿 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱

The goal of 𝗴𝗿𝗲𝗮𝘁 𝗰𝗼𝗽𝘆 is to make the 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁 𝗳𝗲𝗲𝗹 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗼𝗼𝗱

In your copywriting, don’t teach. Just explain their problem to them better than they can explain it to themselves. They will feel like you really understand. And if you can understand their problems better than they can, you probably understand the solution to those problems better than they do. And this justifies your price.

Thanks for letting me share my learning with you. I hope this helps.

Again, go check out his course at acquisition.com !

Have a great day!

-Hunter

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