6 Long-term Success Lessons from a $6,500,000 Funnel Page 👑

1. 𝐃𝐎𝐍’𝐓 𝐋𝐈𝐒𝐓𝐄𝐍 𝐓𝐎 𝐏𝐄𝐒𝐒𝐈𝐌𝐈𝐒𝐓𝐒.

It’s important to remember that people that try to drag you down are full of their own insecurities. Most of them are failures, and as such, are full of resentment. They typically don’t like seeing other people succeed, as it reminds them that they have done nothing productive with their own lives.

They’ll often try to tell you that your business idea won't work, that it’s saturated, that it’s stupid, that you’re wasting your time. They’ll try to drag you to their level. 🥲

My advice - ignore them. Don’t let them get to your head and put you off chasing your big idea or dream.

If you let them get inside your head, you’ll give up before you’ve even start. And you’ll spend the rest of your life regretting it.

2. 𝐂𝐋𝐄𝐀𝐍 𝐘𝐎𝐔𝐑 𝐇𝐎𝐔𝐒𝐄, 𝐁𝐄𝐅𝐎𝐑𝐄 𝐘𝐎𝐔 𝐈𝐍𝐕𝐈𝐓𝐄 𝐓𝐇𝐄 𝐕𝐈𝐒𝐈𝐓𝐎𝐑𝐒 𝐎𝐕𝐄𝐑.

You could have the best ad in the world and that ad might be doing its job effectively in driving traffic to your Funnel/landing page. But if it isn’t optimized for conversion, you’ll be leaving an enormous amount of money on the table.

Your customers aren’t going anywhere and it’s not a race, so take your time and do things properly, from the beginning. The benefits of an optimized, highly converting funnel can be exponential, not only to your sales but also in reducing ad costs.

The less hard Facebook/Instagram has to work, the cheaper your cost per acquisition (CPA) will be. 🚀

3. 𝐋𝐄𝐀𝐑𝐍 𝐇𝐎𝐖 𝐓𝐎 𝐌𝐀𝐑𝐊𝐄𝐓 - 𝐍𝐎𝐓 𝐉𝐔𝐒𝐓 𝐇𝐎𝐖 𝐓𝐎 𝐑𝐔𝐍 𝐀𝐃𝐒.

I would never recommend anyone even touch Ads Manager until they learn the basics (at a bare minimum) of copywriting, creative, and sales/customer psychology.

The fact of the matter is, thanks to iOS14.5, Facebook Ads are harder than ever and they’re not going to get any easier.

You need to know what you’re doing if you want to succeed; gone are the days of fluking it.

🚀 The best media buyers I know always have a few things in common.

They understand people. They understand the behaviors and the psychology that drives peoples buying intent.
They know how to capture attention in competitive placements.
They are skilled copywriters and storytellers.

Stop looking for the newest guru selling the latest “strategy” - there are no f*cking strategies!

The Facebook algorithm and user interface changes frequently. Why invest all your time and energy into something that is constantly changing and updating?

Invest your time in getting good at copywriting, designing funnels, creatives, and learning customer psychology.

Once you can do all those at a high level, the next most important thing is being able to understand the data within Ads Manager. Learn your most important metrics, what they mean, how to improve them, what causes them to fluctuate etc.

Understand your profit margins, how to split test, what to split test, what you can do to increase your Average Order Value, how to bring down CPAs.

Stop worrying about the latest “strategy” and first learn how to interpret and understand what is happening from an analytical level. Because from there, you’ll be able to make more accurate data-driven decisions; rather than running a strategy that you don’t understand, because some guru told you to do it.

4. 𝑪𝑯𝑶𝑶𝑺𝑬 𝑨𝑵 𝑬𝑽𝑬𝑹𝑮𝑹𝑬𝑬𝑵 𝑷𝑹𝑶𝑫𝑼𝑪𝑻 𝑶𝑹 𝑵𝑰𝑪𝑯𝑬 & 𝑺𝑻𝑶𝑷 𝑪𝑯𝑨𝑺𝑰𝑵𝑮 𝑻𝑯𝑬 𝑸𝑼𝑰𝑪𝑲 𝑩𝑼𝑪𝑲/𝑮𝑬𝑻 𝑹𝑰𝑪𝑯 𝑸𝑼𝑰𝑪𝑲 𝑺𝑪𝑯𝑬𝑴𝑬𝑺.

If there’s one thing I would like to do, it would be to change your conception about markets. Stop thinking about the short term - how much money you can make and how quickly. Think of your funnel as an asset; as a database.

Would you rather make $100,000 in your first few months on a trending product that will inevitably die out soon, or would you rather build a more meaningful asset in which you can continue to grow over 1-2 years and sell for millions?

5. 𝑩𝑬𝑪𝑶𝑴𝑬 𝑶𝑴𝑵𝑰𝑷𝑹𝑬𝑺𝑬𝑵𝑻 𝑶𝑵 𝑴𝑶𝑹𝑬 𝑻𝑯𝑨𝑵 𝑶𝑵𝑬 𝑷𝑳𝑨𝑻𝑭𝑶𝑹𝑴 & 𝑫𝑰𝑽𝑬𝑹𝑺𝑰𝑭𝒀 𝒀𝑶𝑼𝑹 𝑻𝑹𝑨𝑭𝑭𝑰𝑪.

Do not put all your eggs in one basket and only rely on Facebook or Instagram ads. Not only are you limiting yourself by not tapping into the huge audiences that other platforms can provide, but you're putting yourself at risk, should Facebook decide to ban your page or ad account overnight.

In addition to vertically scaling on individual platforms, you can horizontally scale across numerous platforms, which will bring much more consistency as it allows for daily fluctuations across all platforms. On a day where Facebook may be performing badly, Google might be crushing it and vice versa.

6. 𝑮𝑶 𝑨𝑻 𝒀𝑶𝑼𝑹 𝑶𝑾𝑵 𝑷𝑨𝑪𝑬 & 𝑫𝑶𝑵’𝑻 𝑩𝑬 𝑫𝑰𝑺𝑪𝑶𝑼𝑹𝑨𝑮𝑬𝑫 𝑩𝒀 𝑶𝑻𝑯𝑬𝑹𝑺 𝑾𝑯𝑶 𝑨𝑷𝑷𝑬𝑨𝑹 𝑻𝑶 𝑩𝑬 𝑯𝑰𝑻𝑻𝑰𝑵𝑮 𝑴𝑰𝑳𝑬𝑺𝑻𝑶𝑵𝑬𝑺 𝑩𝑬𝑭𝑶𝑹𝑬 𝒀𝑶𝑼.

Someone’s success early on does not reflect their long-term success. We all go at our own pace and hit milestones at different timeframes.

Just continue to invest in yourself and continue to work hard and I promise you - it will only be a matter of time until you too will make it. Sometimes it can be when you least expect it. 😉♥

-Memon

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