New FTC Ruling · Fractional Referral Network

New FTC Ruling

Has anyone else read this article about the New FTC ruling on fake and false consumer reviews and testimonials? For one, I'm glad it's finally happening. However, I wonder how this will all shake out in the months and years to come especially with AI and how they'll enforce this ruling.

Overview: https://www.ftc.gov/business-guidance/blog/2024/08/well-pay-you-give-our-new-rule-good-review

Ruling: https://www.ftc.gov/system/files/ftc_gov/pdf/r311003consumerreviewstestimonialsfinalrulefrn.pdf

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