How to make visitors come back (2 proven solutions ✅)

Your visitors aren’t all sitting in a usability testing lab in isolation. They are real people living real lives.

Their browsing sessions can get sidetracked by real life. This family, for example, could possibly get distracted by eating, parenting, or the inevitable breakdown of their relationships.

→ Their kids might ask to be fed, and they have to abandon their online shopping to go and “cook” a bowl of Cheerios.

→ Their taxi driver might arrive to take them to line dancing.

Once your visitors are distracted, they may never come back. How can you, as a web marketer, overcome those problems? You can’t make breakfasts. You can’t postpone line dancing. So how can you get those visitors back?

✅ Solution 1: Be memorable enough so that they return:

Have a memorable name
Have an entertaining message
Be different

eg. Dollar Shave Club became successful off the back of its entertaining explainer video.

✅ Solution 2: Establish ways to communicate with the visitors on an ongoing basis

Offer a no-brainer deal with a tiny commitment.
Persuade your visitors to follow you on… Instagram, Facebook, LinkedIn, X, YouTube, etc.
Use ad retargeting to persuade the visitors to come back.
Capture your visitors’ contact details —and then create a follow-up flow that keeps their attention and persuades them to proceed.
Use shopping cart abandonment campaigns.

⮑ All of the techniques above are effective at turning the relationship into more than a one-night stand.

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