How I got my first paying client... (Part 2)

So there I was, with three free funnels under my belt, when my friend came back to me with some great news: his customers loved my pages. In fact, many of them thought my funnels looked better than their original websites. That was a game-changer. At that moment, he realized there was no point in trying to do these pages himself anymore.

So, how much did I charge?

I did what every entrepreneur has done at some point—I threw out a number that felt both terrifying and thrilling. "$500 per funnel," I said, bracing for his reaction.

And to my surprise, he didn’t hesitate. “Deal.”

To be honest, I was undercharging him. But at that moment, it didn’t matter. This was the first time someone paid me to build a page, and the confidence boost was worth more than the money. But looking back, I now understand a crucial lesson: don’t count your customer’s money. For me, at that point, $500 was a lot of money. For him? It was nothing.

Often, we judge our customers’ ability to pay by our own self-worth—which, when you’re just starting, is usually low. But as Alex Hormozi says, charge a price so high that you almost crack a laugh when you name the price.

The Tools That Got Me There

When it comes to the tools I used, I stuck with the basics that work. Here’s what made those funnels successful:

GoHighLevel – My go-to for building pages and setting up automation. It’s an all-in-one platform that just makes sense.
Figma – I used this to create optimized images that fit the brand and boosted conversions.
Templates by Gusten – While I used his templates, I customized them to reflect each customer’s brand.
ChatGPT – For helping me brainstorm the structure and copy, giving me a fresh perspective every time.
Relume (free version) – I used this when I needed some extra design inspiration.

With some clients, I used ClickFunnels Classic, but I avoid CF 2.0—and trust me, there are good reasons for that. If clients insist, I’ll use Zapier or Make.com for automation and Hubspot for CRM, but I really prefer sticking to GoHighLevel. I only take on those projects when I see serious potential with the client.

I can make part 3 where I tell more about my basic principles when building a funnel. Comment and like if you want part 3 :)

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