How changing one image almost doubled conversions 🤔

In the next two minutes, we’ll show you how a single research insight improved the conversion rate by 96% for a website monitoring service.

Before you leave the post, comment below how will YOU use this trick to improve your conversions?

StatusCake provides website monitoring services for website owners and IT professionals around the world.

✅ Listening to the target market

As part of our research process, we ask qualified participants to evaluate the leading competitors sales pages.

“Nice UI and information-packed.”

“…the UI of the other platforms looks better.”

“I like that there are screen grabs… it shows me how the app looks.”

“I liked [the] large image of the UI. This shows me what I want to see…”

Hence, a lack of clear screenshots on StatusCake’s site was seen as a negative.

⮑ Taken together, the research suggested an interesting hypothesis for testing.

⮑ Finally, the illustration is replaced by screenshots of StatusCake’s awesome UI on a variety of devices.

(Both the before and after versions of the pages are attached in the post.)

✅ Result: Conversions increased by 96%

⮑ During the test, the variation saw a 96% increase in trial sign-ups.

⮑ Just by helping users imagine that they already have their desired result.

How will YOU use this tip to improve your conversions? Comment below 🤔!

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