Funnel Hacker Cookbook - Part I
I have decided it is time to take a step back, focus, and use my time productively. I've been spending a lot of time doing what seems like nothing lately. So I'm going to commit to going through all the training that I have purchased, starting with the Funnel Builders Secrets course.
I am planning to share my notes and key takeaways from the lessons so that I am motivated to pay attention and take notes. This way we can all learn together too, even if you don't want to give Russell thousands of your dollars.
And I will be using a lot less words than he does ๐Ÿ˜‚
So let's jump into the first video that was an introduction the the Funnel Hacker Cookbook
The Cookbook can be found for free at: https://funnelhackerscookbook.com/fhcb-introduction
๐—ฆ๐—ฒ๐—ฐ๐—ฟ๐—ฒ๐˜๐˜€ ๐—•๐—ผ๐—ผ๐—ธ๐˜€ ๐—ž๐—ฒ๐˜† ๐—ง๐—ฎ๐—ธ๐—ฒ๐—ฎ๐˜„๐—ฎ๐˜†๐˜€:
  • Emphasizes the importance of repetition in learning. By continually revisiting and digesting the content of the books and training materials, the principles and strategies discussed will become ingrained in your understanding.
  • Utilize any free time to re-listen to audiobooks and training sessions to deepen your comprehension and ability to apply these concepts.
  • The goal is to align your thinking with Russell's or your mentor's, adopting their beliefs and understanding the underpinning reasons and methodologies at a profound level. Mastery comes from being able to effortlessly recall and explain these concepts.
๐—จ๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€๐˜๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐—™๐˜‚๐—ป๐—ป๐—ฒ๐—น๐˜€:
  • ๐˜พ๐™ค๐™ฃ๐™ฉ๐™ง๐™–๐™จ๐™ฉ ๐™ฌ๐™ž๐™ฉ๐™ ๐™๐™ง๐™–๐™™๐™ž๐™ฉ๐™ž๐™ค๐™ฃ๐™–๐™ก ๐™’๐™š๐™—๐™จ๐™ž๐™ฉ๐™š๐™จ: Traditional websites, while often visually appealing, can overwhelm visitors with too many choices, leading to decision paralysis. In contrast, a funnel is a guided process that leads visitors through a series of steps towards making a purchase, similar to a salesperson assisting a customer in a store.
๐—–๐—ผ๐—ฟ๐—ฒ ๐—ฃ๐—ฟ๐—ถ๐—ป๐—ฐ๐—ถ๐—ฝ๐—น๐—ฒ๐˜€:
  • ๐˜ฟ๐™–๐™ฃ ๐™†๐™š๐™ฃ๐™ฃ๐™š๐™™๐™ฎ'๐™จ ๐™„๐™ฃ๐™จ๐™ž๐™œ๐™๐™ฉ:The ability to outspend others on customer acquisition is a competitive advantage. The funnel approach, with its emphasis on One-Time Offers (OTOs) and upsells, increases the average cart value (ACV), allowing for a higher cost per acquisition (CPA) while maintaining profitability.
  • ๐™€๐™ญ๐™ฅ๐™š๐™ง๐™ฉ ๐™Ž๐™š๐™˜๐™ง๐™š๐™ฉ๐™จ ๐˜ฝ๐™ค๐™ค๐™  ๐™Ž๐™–๐™ก๐™š๐™จ: Demonstrates the practical application of funnel economics. Russell can afford to spend up to $36 to acquire a customer for his book because of the backend sales process that increases the customer's value over time.
๐—š๐—ฟ๐—ผ๐˜„๐˜๐—ต ๐—›๐—ฎ๐—ฐ๐—ธ๐—ถ๐—ป๐—ด ๐—ฎ๐—ป๐—ฑ ๐—™๐˜‚๐—ป๐—ป๐—ฒ๐—น ๐—ข๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป:
  • Evolution from direct sales letters to incorporating squeeze pages and email follow-ups to increase conversions and ACV.
  • The importance of testing and profitability: Ensuring that the cost per acquisition (CPA) is less than the average cart value (ACV) to maintain a profitable funnel.
  • Don't keep burning money if the funnel is not working. Put in $100 and see if you get $100 back.
๐—ง๐—ต๐—ฒ ๐Ÿณ ๐—ฃ๐—ต๐—ฎ๐˜€๐—ฒ๐˜€ ๐—ผ๐—ณ ๐—ฎ ๐—™๐˜‚๐—ป๐—ป๐—ฒ๐—น:
  1. ๐™๐™ง๐™–๐™›๐™›๐™ž๐™˜ ๐™๐™š๐™ข๐™ฅ๐™š๐™ง๐™–๐™ฉ๐™ช๐™ง๐™š: Identifying the awareness level of the traffic (Cold, Warm, Hot).
  2. ๐™‹๐™ง๐™š-๐™๐™ง๐™–๐™ข๐™š ๐˜ฝ๐™ง๐™ž๐™™๐™œ๐™š: Establishing the right context and expectation before visitors enter your funnel.
  3. ๐™Œ๐™ช๐™–๐™ก๐™ž๐™›๐™ฎ ๐™Ž๐™ช๐™—๐™จ๐™˜๐™ง๐™ž๐™—๐™š๐™ง๐™จ: Segregating those willing to engage further by providing their email.
  4. ๐™Œ๐™ช๐™–๐™ก๐™ž๐™›๐™ฎ ๐˜ฝ๐™ช๐™ฎ๐™š๐™ง๐™จ: Distinguishing who is ready to make a purchase.
  5. ๐™„๐™™๐™š๐™ฃ๐™ฉ๐™ž๐™›๐™ฎ ๐™ƒ๐™ฎ๐™ฅ๐™š๐™ง๐™–๐™˜๐™ฉ๐™ž๐™ซ๐™š ๐˜ฝ๐™ช๐™ฎ๐™š๐™ง๐™จ: Recognizing those with a higher propensity to make repeated purchases.
  6. ๐˜ผ๐™œ๐™š ๐™–๐™ฃ๐™™ ๐˜ผ๐™จ๐™˜๐™š๐™ฃ๐™™ ๐™๐™๐™š ๐™๐™š๐™ก๐™–๐™ฉ๐™ž๐™ค๐™ฃ๐™จ๐™๐™ž๐™ฅ๐™จ: Developing and deepening the relationship with your audience over time.
  7. ๐˜พ๐™๐™–๐™ฃ๐™œ๐™š ๐™ฉ๐™๐™š ๐™Ž๐™š๐™ก๐™ก๐™ž๐™ฃ๐™œ ๐™€๐™ฃ๐™ซ๐™ž๐™ง๐™ค๐™ฃ๐™ข๐™š๐™ฃ๐™ฉ: Adapting the sales approach based on the audience and product evolution.
๐—™๐˜‚๐—ป๐—ป๐—ฒ๐—น ๐—œ๐—ป๐—ด๐—ฟ๐—ฒ๐—ฑ๐—ถ๐—ฒ๐—ป๐˜๐˜€:
  • Funnels are compared to baking a cake, where the right mix of elements (ingredients) leads to the desired outcome. The elements of a funnel are like the ingredients in a recipe, essential for creating a successful sales process.
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Hunter Bell
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Funnel Hacker Cookbook - Part I
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