Button Pyschology · Freedom Fastlaner Club

Jul 12 in Design

Button Pyschology

Hey Fellow Funnel Builders. I have a doubt, if anyone can please clarify that.

When designing a funnel (any kind), based on my understanding the button colors should be different than the complete theme of the page.

Say the dominant color of the page is blue, then the button color should be different say orange, or green, yellow, etc.

So that when people scroll thru it (which maximum does), the actual cta is highlighted. If it is of same nature, people might get pass thru it, without even realizing.

But, in many of the designs (actually made by experts), i have seen the button is exactly matching the theme of the page. Why is that? What is the psychology behind it? If anyone can let me understand that.

Waiting for your responses. Thanku.

P.S I know I can add transition on the button to highlight it, but whats the color psychology.

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