Broad Targeting is a fancy way of saying the ad set will be targeting absolutely no interest groups, audience lists etc. This strategy has increased in popularity in the past couple of years and is a primary strategy for a lot of media buyers. Meta has 52,000+ data points on each user. The algorithm can look at your ad creative and match it to the relevant user based on these data points. This strategy relies heavily on engaging ad creative so the algorithm can match creative to the interested user. Are you team broad targeting or interest targeting?

Heyoo! Are you using special ad categories so you don't get your ad account disabled? Didn't know that existed??? Watch below!

1. Don't Stack Retargeting Audiences in the Same Ad Set You should have a different ad set for retargeting your web traffic, retargeting email lists, retargeting ad engagement... you get the picture. This segmentation allows you to accurately assess which audiences are driving conversions. You can easily turn off the audience that doesn’t work and scale the ones that do. If all your audiences are in the same ad set, odds are you are wasting some of your ad dollars on an audience that isn’t converting. What common mistakes have you seen (or made) in Meta Ads?