- Don't Stack Retargeting Audiences in the Same Ad Set
You should have a different ad set for retargeting your web traffic, retargeting email lists, retargeting ad engagement... you get the picture.
This segmentation allows you to accurately assess which audiences are driving conversions. You can easily turn off the audience that doesn’t work and scale the ones that do.
If all your audiences are in the same ad set, odds are you are wasting some of your ad dollars on an audience that isn’t converting.
What common mistakes have you seen (or made) in Meta Ads?