this is an excerpt from my foundational sales letter which talks about our MAIN way of making our clients more money than before they started working with us. DISCLAIMER: I did NOT come up with this technique. just like every BJJ technique, I learned it from those before me who proved it in the real world. @Alex Hormozi created this framework for offers in big box gyms, and it has been proven to work within the jiu-jitsu space as well, simply because it employs a value-driven, market-agnostic offer. "how to grow your academy without upfront marketing costs one of the most powerful strategies we employ is the self-funded growth plan. this innovative approach allows you to grow your BJJ academy by using revenue from a special, high-value offer to fund your advertising. instead of relying on low-cost trial classes that barely cover ad expenses, we help you create compelling offers that attract committed students and self-fund your marketing efforts. how it works: 1. create a high-value offer we assist you in crafting irresistible offers that provide exceptional value to new students. here are some ideas that we have proven to work: - beginner's boost program ($500-$800): a 4-week introductory course for newcomers. small class sizes for personalized attention. includes a free gi (uniform) and belt. and one private lesson each week. access to exclusive online training videos. (we help you set this up within matmatch 2.0) - private lesson package ($600-$1,000): a series of one-on-one sessions with a top instructor. personalized training plans to achieve specific goals. nutritional and fitness guidance. 2. targeted advertising we design and deploy engaging ads that highlight your special offers: - precise audience targeting: reach individuals interested in martial arts, self-defense, fitness, or personal development. focus on those living near your academy. - compelling value proposition: emphasize the exclusivity and limited availability of your offer. showcase why it's a superior deal compared to standard memberships.

I’d like to gather some data for an upcoming video on how to increase the monthly average revenue per member without feeling scummy. Thank ya, luis

post any technical questions you have in this category. I love me some false-reap so I'll always chat about that! anything else, drop it in here!