Oct 7 in Technical Questions
what programs should you offer in your bjj school?
hey everyone!
let’s dive into the different programs you can offer at your BJJ academy to boost growth and meet your goals.
1. intro programs
• perfect for newcomers
• short-term commitments (think 4-6 weeks)
• helps beginners get comfortable on the mats
• builds confidence
• eases them into the BJJ lifestyle
• increases the chance they’ll stick around
2. core programs
• your main membership offering
• regular classes for all skill levels
• the backbone of your academy
• consistent revenue stream
• fosters community among students
3. upsells
• enhance the student experience
• advanced technique workshops
• private lessons
• specialty classes (no-gi, self-defense, etc.)
• additional revenue
• offers more value to dedicated students
4. premium programs
• for the truly dedicated
• exclusive seminars
• competition training camps
• mentorship programs
• adds extra value
• creates a sense of exclusivity
• can command higher prices
let’s talk numbers and how you can structure your pricing.
monthly memberships ($150 - $219)
• traditional model
• what most students are familiar with
• simple and straightforward
• easy to manage and predict income
weekly memberships ($39 - $55)
• more billing cycles
• 52 payments a year instead of 12
• feels more affordable
• smaller, more frequent payments
yearly memberships
• offer a 20% discount over monthly rates
• encourages long-term commitment
• example pricing
• $1,440 - $2,102 per year
benefits
• immediate cash flow
• reduces churn rate
before setting up your programs and pricing, think about these factors:
your long-term goals
• what’s your vision?
• do you want to franchise?
• aiming for a mega school like AOJ 1?
• align your offerings
• your programs should support where you want to be in 5-10 years
your short-term goals
• current needs
• is a slow season coming up?
• planning to hire new staff?
• big expenses on the horizon (like taxes)?
• adjust accordingly
• tailor your programs to meet immediate financial needs
how quickly do you want to grow?
slow method
• organic marketing
• relying on referrals
fast method
• investing in paid ads
• aggressive marketing campaigns
choose your path
• your growth speed will influence your marketing and program strategies
action steps
1. assess your current programs
• are they meeting your goals?
• what’s working and what’s not?
2. explore new offerings
• could an intro program attract more beginners?
• are there opportunities for upsells or premium services?
3. review your pricing
• would weekly billing improve cash flow?
• could annual memberships boost long-term commitment?
4. align your marketing
• decide between organic growth or paid advertising
• plan your strategies accordingly
let me know what you are all doing currently in your school!
share your thoughts or questions below.
what programs have been successful for your academy?
are you considering any changes to your offerings or pricing?
remember, the right mix of programs and pricing can make a huge difference in your academy’s growth.
love ya,
luis
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what programs should you offer in your bjj school?
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