π‘YouTube shorts will be up to 3 minutes
TL;DW (AI summary) Content Strategy and Audience Engagement π₯YouTube Shorts can now be up to 3 minutes long, offering creators more flexibility for storytelling and the ability to upload vertical videos up to 2:59 without affecting long-form content experience. π₯Shorts and long-form videos have completely different audiences with minimal crossover, as 80% of viewers who watch videos on the Think Media Podcast Channel don't watch Shorts, indicating a wider audience gap. Monetization and Copyright π°YouTube Shorts monetization continues to be crucial, with longer Shorts now counting towards YouTube Partner Program requirements (1,000 subs and 10M views in 90 days). π«Copyrighted content over 60 seconds will be blocked from playback and recommendations, while third-party claimed content over 1 minute with an active content ID claim will be globally blocked and ineligible for monetization. Platform Features and Updates πYouTube is introducing AI features like Vevo for video backgrounds, trending pages for discovering hot content, and customization options to toggle Shorts in subscriptions, addressing creator requests for improved content discovery and management.