The ONLY 5 Things You Need in Your Editing Portfolio

Norman Zizoff

6d ago in Editing Discussion 💻

Most editors make the mistake of making an editing portfolio that looks like a store...

With a Home page full of fluff...

An About Me page full of fluff...

A Services page full of "services" they don't even truly offer...

A Work page full of every project they've ever done, even random niche videos they don't want to do more of...

And a separate Contact page all in an attempt to appear as if they are "professional."

The problem with this is... it makes your portfolio 90% fluff, more difficult to navigate, more complex, and less effective at doing what a portfolio is actually supposed to do.

The only thing a portfolio needs to do is 1. Establish trust 2. Display your work, and 3. Give a way to contact you.

And most editors make it way more complicated than it should be to achieve these 3 things.

So here are the ONLY 5 things you need to have a professional portfolio that establishes trust & conveys your work in the best light, and at the bottom are some examples that follow this structure and convert at a high level.

Your portfolio should follow this structure:

Your name at the top with a value statement (Ex: Norman Zizoff. Growing your channel with editing that works.)
Notable & relevant clients you've worked for with their subscriber counts to establish credibility.
Your work. Put your best video right next to the value statement, your second best video as the last video so they leave seeing your second best work, and only show work relevant to the kind of work you want to get hired for.
Testimonials from previous clients sprinkled in between videos throughout the entire portfolio.
A Call to Action to DM, Email, or Book a Call in order to work with you.

And that's it.

Your portfolio should be one page that clients can just scroll down and by the time they get to the bottom, they have...

Been introduced to you
Seen the clients you've worked for
Watched your best work
Saw all the testimonials of how great you are
And now have a way to get in contact if they're interested

🔑 The lesson here is don't overcomplicate your portfolio. Simplicity wins every time.

P.S. Here are two perfect examples that follow this exact structure. These two editors work with some of the largest creators in the world so take inspiration:

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