Most editors make the mistake of making an editing portfolio that looks like a store... With a Home page full of fluff... An About Me page full of fluff... A Services page full of "services" they don't even truly offer... A Work page full of every project they've ever done, even random niche videos they don't want to do more of... And a separate Contact page all in an attempt to appear as if they are "professional." The problem with this is... it makes your portfolio 90% fluff, more difficult to navigate, more complex, and less effective at doing what a portfolio is actually supposed to do. The only thing a portfolio needs to do is 1. Establish trust 2. Display your work, and 3. Give a way to contact you. And most editors make it way more complicated than it should be to achieve these 3 things. So here are the ONLY 5 things you need to have a professional portfolio that establishes trust & conveys your work in the best light, and at the bottom are some examples that follow this structure and convert at a high level. Your portfolio should follow this structure: 1. Your name at the top with a value statement (Ex: Norman Zizoff. Growing your channel with editing that works.) 2. Notable & relevant clients you've worked for with their subscriber counts to establish credibility. 3. Your work. Put your best video right next to the value statement, your second best video as the last video so they leave seeing your second best work, and only show work relevant to the kind of work you want to get hired for. 4. Testimonials from previous clients sprinkled in between videos throughout the entire portfolio. 5. A Call to Action to DM, Email, or Book a Call in order to work with you. And that's it. Your portfolio should be one page that clients can just scroll down and by the time they get to the bottom, they have... 1. Been introduced to you 2. Seen the clients you've worked for 3. Watched your best work 4. Saw all the testimonials of how great you are 5. And now have a way to get in contact if they're interested

Post your New Year's Resolution below so we can help keep you accountable. It can be about ANYTHING. Then check in on this post to share updates each day/week/month on how it's going! I'll go first. My New Year's Resolution is to post at minimum 2 long-form YouTube videos a month.

Have you ever clicked on a video and immediately felt bored because the creator spent the first few minutes explaining everything? You feel like, “Get to the good stuff already!” But here’s the thing: sometimes, you need exposition 🗣️ It’s crucial for setting up the story or giving context. But the problem is… most creators deliver it in a way that’s boring and makes viewers click off 💤 So how do you keep viewers hooked while delivering the info they need? Let me introduce you to a technique called… 🔑 Pope in the Pool This storytelling technique comes from the screenplay “The Plot to Kill the Pope” There’s a scene where the Pope’s advisors give the pope a bunch of information. Sounds boring, right? But it’s not, because the Pope is swimming laps in a pool fully clothed during this conversation. The unexpected visuals make the explanation way more interesting and keeps you distracted while they give exposition. And you can apply this to YouTube videos. Instead of dumping info, pair your explanation with something entertaining: fast b-roll, funny cutaways, or even unexpected memes. 🔑 The key is to have two things going on at the same time: (1) exposition and (2) something entertaining that distracts the audience from noticing that they are being fed exposition. So if you’re the creator, instead of sitting still and just talking, think of ways to make the scene visually engaging while explaining things. But if you’re the editor, hopefully your client already does this for you, and makes your job easy. But if not, here’s what to do… 🔑 Tell your clients about this technique if they explain things too much and for too long. Not only will it improve their videos, but it’ll make you appear as an expert, increasing your value 🤓 So if your clients didn’t do this while filming, then you need to make up for it in the edit if you can. So next time you’re editing, ask yourself: 1. What can I show here to keep people entertained while this info is delivered?

Hey y’all, Whether you're new here or have been around since Day 1, I wanted to take a second to reflect. This community started just 7 months ago, back in May. At the time, it was just an idea. I wanted to create something that could help the old version of me—the editor who was passionate but stuck. I didn’t know how to turn what I loved into a full-time career. I went through years of eating shit, and picking up scraps to learn on my own but eventually I figured it out. Now I’m in a position working with one of the biggest creators in the world earning a full time income doing what I love… editing. And I started this community to help you all do the same. Fast forward to today, and we’ve grown from 0 members to 255. From no resources or trainings to a full, free course designed to help editors land high paying clients fast. And the results? They’ve been amazing. - @Oscar Zechner went from struggling to make $1,500/month to just about $4,000/month. - @Asa Howard landed his dream client and is earning upwards of $4,000/month. - @Joshua Cardoso landed his very FIRST client—starting from scratch with ZERO experience. - And there’s been many more… But I know this is just the beginning. I want this community to deliver even bigger results for everyone. And to do that, I need your feedback. This group is a work in progress, and I want it to solve the problems you’re actually facing. So, here’s what I want to know: 1. What do you love about this community? 2. What could be better? 3. What’s missing that you want or need? 4. What problems are you dealing with that we haven’t addressed? 5. What features, tools, or information would you like to see added? Drop your thoughts in the comments—I’m all ears. Let’s make this the best editing community out there.

The difference between an average YouTube video and a great one often comes down to how it’s edited. I’ve spent over 10 years learning everything there is to editing, and today I’m giving you 6 lessons that I've learned, that’ll instantly level up your edits. And to start, let me ask you something... Have you ever clicked on a video with an epic thumbnail & title, only to find the intro is completely unrelated or it takes forever to get into what you clicked on the video for? It’s frustrating, right? Now imagine your viewers feeling the same way about your video. 🔑 Lesson #1: Meet their expectations immediately. If the thumbnail shows you standing in a desert, open the video in the desert. Hook them visually by delivering what they came for. But just matching the thumbnail isn’t enough. What if the intro looks great, but the viewer still clicks away? It’s probably missing something crucial... 🔑 Lesson #2: A strong hook. Pair engaging visual edits with a scripted hook that explains the mission of the video, the stakes, and what's to come. For the videos I edit for the Ireland Boys, the intro is always typically the fastest paced with the most edits, sound effects, and intense music in order to get the viewer's attention and keep it as long as possible to get into the meat of the video. I always try to open questions in their minds like... “How will they pull this off?” and “What happens next?” so that they’ll have to keep watching to find out. But once you’ve hooked the viewer, how do you keep them engaged? It’s all about structure. 🔑 Lesson #3: The best edits follow at minimum, this 3-Step Story Framework: Setup, Challenge, Payoff. Start with context & mission (Setup), work towards the goal & overcome obstacles (Challenge), and show the results (Payoff). When the story flows this way, viewers stay locked in. And even if this structure is not told through the footage given to you, add title cards, voiceovers, or other elements to help better structure the video in a manner that gives context first, sets up a goal & obstacles to overcome, and then has the payoff at the end.