. Especially as I'm embarking on a new venture that includes multiple digital touchpoints as the the assets - I'm de-emphasizing the 'content site' part of the equation and starting a Substack instead (at least for now that could change as the business evolves!). Of course that will be supplemented by a YT channel, Podcast, and social assets. But when I looked to the website/content side of things I don't feel incentivized to invest in that asset as part of the business. Times have changed!
it’s definitely rough sailing out there. That said, some good deals out there if you can underwrite sites differently. For example, is a site with no more Google traffic and diminished (but steady) traffic from Bing or alternative sources actually a safer investment than a Google juiced content site 3-5 years ago?
Also seeing lots of special situations. A Google sunk site that has a great content profile for a Pinterest or FB traffic strategy. Or, a diminished site with a significant email list that can be turned into a newsletter biz. Also seeing some that just have useful content that can be repurposed in other ways.
Also lots of mediocre one-trick pony sites that should be ignored at all costs. I’m actually finding due diligence to be much easier!
my intention with swwwap is that people can buy ‘websites’ and potentially sell the assets (list, social) separately for more money (disaggregation) and vice versa (aggregation)
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