One new content site listed at Empire Flippers this week

Richard Patey

Aug 13 in General

Anyone checked this one out yet?

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Listing URL

Niche: Personal Care, Health & Fitness

Monetization: Display Advertising, Other

Listing Price: $104,606

Avg. Monthly Profit: $3,487

Monthly Multiple: 30x

Listing Description:

Launched in February 2017, this Danish language Display Ads website provides informational content covering niches such as health, psychology, wellness, and culture. One of the significant strengths of the business is its excellent traffic diversification, with the top page accounting for only 1.6% of the total traffic. This diversity ensures that the site is not overly dependent on a single piece of content for its audience engagement. Additionally, the site has a Semrush Authority Score of 29.

The site uses Ad Exchange via Google Ads Manager with the Display Ads account for 98% of total revenue and the remaining 2% coming from sponsored posts and links. A minimum of 2 new articles are added each week that are written by freelance employees who may be interested in moving with the business. Traffic is primarily driven via Facebook (65%) followed by Organic Search (29%).

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