How to Price Your Skool Group 🚀🚀🚀🚀🚀

I’ve been asked a lot in the past 2 weeks about pricing strategies, so I thought I’d lay out my thoughts here.

I believe there are 3 basic pricing model categories, which I’ll lay out quickly, then I’ll spend some time on paid pricing “how much to charge” thoughts:

1) 👉 A free Skool group only: This would be a use case where you are using the easy usability and friendly engagement model in Skool to build an audience of members to whom you can later release your paid training, coaching, or even build a worldwide influencer audience.

2) 👉 A free Skool group + a paid Skool group: This would be a use case where you use a free Skool group to build a free easy-to-enroll audience base with the intention of leading them to your paid version of your membership or coaching.

3) 👉 A paid Skool group only: This is a use case where you simply use Skool as the delivery mechanism for your paid training, and you choose to market in such a way that you bypass a free audience buildup, or in many cases as we are seeing, you already have a big free following on facebook, IG, linkedin, etc - so you don’t need another free audience.

You see, the key reason for any free audience, on Skool, or on facebook, IG, linkedin, discord, etc, is to build trust and relationship so that you can monetize later or immediately in a paid membership or coaching.

If you already have that audience for free, why duplicate that (unless you are MOVING your audience from fb/IG/Li, etc., which many big influencers are doing)

Now for the pricing strategy for paid groups:

🚀🚀🚀 There are 3 basic categories for this. 🚀🚀🚀

None is “best” or “right” for everyone.

You get to choose your strategy.

If you are a beginner with 0 audience and credibility, you start on the low end of the curve 😀

If you already have an engaged audience and perhaps other programs, enter the curve at a higher level.

🚀🚀🚀 Low priced strategy, for example $8/month 🚀🚀🚀

👉 This is where you essentially want to build a big audience, but you want to filter for intent and ability to pay (requiring even $1 eliminates 50% of more of freebie seekers or people who don’t have access to money to pay for anything)

👉 This can be scaled hugely, and can serve as the later audience to whom you launch a higher priced membership or coaching program down the road.

👉 This is a GREAT strategy for beginners who are leveraging a single skill to sell training about.

🚀🚀🚀 Mid priced strategy: 🚀🚀🚀

Let’s say $39 - $300/month for a paid membership or coaching program. This is where you are putting your flag in the ground and saying, what I teach works, and in order to learn it you have to pay me. This is probably where the bulk of REAL MONEY will be made on Skool in the next 6-8 months.

🚀🚀🚀 High priced strategy: 🚀🚀🚀

👉 This is where you are essentially using Skool as the delivery mechanism for your already-high priced program.

👉 I do NOT recommend this as a beginner or even intermediate strategy, and if you are starting out I HIGHLY recommend one of the other pricing strategies.

👉 However, you are seeing this strategy being used, but I believe nearly all of those groups are being sold externally (off-Skool platform) and since my primary teaching here is about on-Skool marketing, this probably isn’t relevant for most of you.

👉 In my own case, for the 8 months before I began my own refreshed Skool journey, I used my paid Skool group to enroll about $75k in clients through external methods (Primarily google doc selling, webinar selling, and email order form selling)

🚀🚀🚀 How to Choose which strategy for you? 🚀🚀🚀

👉 First, which do you LIKE?

👉 Second, which are you CAPABLE of?

As entrepreneurs, sure, it’s cool to shoot for the moon, but if the goal isn’t realistic (like running a 4 minute mile if you are an elephant like me) then the goal is insanity.

If you are a beginner with a solid skill but low marketing experience, start with a low priced group, get a few hundred people paying $8 a month and gain some confidence, then build a higher priced group later.

If you are coming from another platform and already have clients, start with the mid-priced strategy and go wild.

And so on . . .

👉 What is YOUR pricing strategy?

🚀🚀 I hope you’ve truly enjoyed this training!

Sean

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