Oct '23 in 31 P's
What problem are you solving?
Everything everyone buys (even me and you) is because of a problem we want solved.
Think about it…
Problem: We're hungry. Solution: We buy fruit.
Problem: We're tired. Solution: We buy a hotel room for the night.
Problem: We're overweight. Solution: We hire a personal trainer.
Problem: We're lonely. Solution: We buy Tinder Pro.
Problem: We hate our jobs. Solution: We buy an online business training to learn to make money with our own business.
As you can see, all payments arise from problems…
So, what is the ONE main problem people are having right now that’s preventing them from enjoying the promise and pleasure that you know you can help them experience?
Remember, the 4 main areas that people spend the most money are:
1) Relationships
2) Money
3) Beauty
4) Pain Relief
Are they feeling alone?
Are they broke?
Are they overweight?
Are they in chronic pain?
Here are a few more questions to help you get clearer:
What was a big problem you had that you wanted solving before your transformation?
What were all the little problems you used to have?
What keeps people up at night stressing?
What kept you up at night before your transformation?
Who else solves this problem really well right now in their business?
“Legendary entrepreneurs make their mark by identifying and articulating a problem and designing and evangelizing the solution.” - Christopher Lochead, author of Niche Down
Make sure you can clearly identify and articulate a real problem people are willing to pay to solve before proceeding to the next question.
No problem = no payment.
Comment your answer below 👇
26
12 comments
Ted Carr
8
What problem are you solving?
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