Oct '23 in 31 P's
What pleasure will people get from your program?
If I'm going to pay you $1,000+ for your coaching program, I better be getting some pleasure from it!
So ask yourself: What are the pleasures associated with having achieved the end result/promise that you help people with?
For example: If you help someone lose weight, some of the pleasures they're likely to experience are feeling more attractive, having deeper sleeps, fitting into sexier clothing, having a better day to day mood, getting off their medications, looking better on IG pics, being able to grow their IG following faster, being able to inspire their family members and friends to get into great shape, live longer, etc.
Knowing the pleasures you can help someone achieve will help you speak to people’s core desires, and make your program extremely attractive to your prospects.
The pleasure someone gets from the end result/promise is WHY they want this end result in the first place.
If you’re unsure what pleasure someone will get from the end result you're promising, try answering these questions:
• So what sort of pleasures would YOU feel if you were to achieve this end result?
• What are people going to be able to do or have that they can’t do or have now as a result of achieving this end result?
• What positive emotions will they feel?
• How will their life be better on a day to day basis as a result of achieving this? Tangibly speaking.
Write your answers in the comments below 👇
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What pleasure will people get from your program?
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