In 2022, online videos covered more than 82% of all consumer internet traffic? That's a staggering number! And it's no surprise, considering that 64% of consumers make a purchase after watching branded social media videos.
But it's not just about sales. Video marketing also leads to better engagement and higher levels of brand recall. In fact, viewers retain 95% of a message when they watch it in a video, compared to only 10% when reading it in text.
So if you're not already using video in your marketing strategy, you could be missing out on a huge opportunity to connect with your audience and drive business results. Don't just take our word for it, let the data do the talking!