The "Smoke Screen" Strategy: Uncovering Real Concerns 🌫️
Many objections are smoke screens hiding the real concern. Here's how to navigate:
  1. Acknowledge the stated objection
  2. Dig deeper with open-ended questions
  3. Address the underlying issue
Example: Prospect: "I need to think about it." You: "I understand. What aspect of the offer are you most unsure about?"
How do you uncover hidden objections? Share your techniques!
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Brian Lyons
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The "Smoke Screen" Strategy: Uncovering Real Concerns 🌫️
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