Jul 9 in Wins 🥳
My 5 Biggest Lessons From $5,000+ Of Business Networking
I’ve spent over $5,000 to network with business owners.
I almost went broke investing everything I had into my business…
Here are 5 little-known secrets I’ve discovered:
But the more you pay for a lesson…
The more that lesson STICKS.
I’ve been met Hamza Ahmed at an exclusive mastermind…
I’ve joined the greatest coaching network for young entrepreneurs- G Team Academy.
I've explored 100s of communities and courses in search of the truth...
Here are the 5 little-known lessons I took from networking with the best:
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Lesson #1: We Are All Self-Made
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I had a chance to go up on stage in front of 25 people…
Unfortunately I’m prone to social anxiety (at the best of times).
But you know what?
I didn’t give a fuck.
I went up anyway because I had something to say.
After introducing myself confidently I explained what I do to everyone.
From the event I added 10 new coaches to my network…
The lesson?
Act as the man you wish to be and you will become him.
Never wait until you don’t feel anxious or nervous (it won’t go away unless you make it)!
Act as if you didn’t feel that way- and the feeling goes away.
Manifestations, visualisations and affirmations are all bullsh*t…
Compared to just acting the way you wish you felt like acting.
This requires some discipline and imagination…
But I promise that the next time you decide to do something,
If you just ask:
“If I do this, will I be prouder of myself?”
You can’t go wrong.
Only do the things your future self can be proud of.
Remember that you are self-made (but only the successful will admit it).
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Lesson #2: If You Don’t Articulate Your Value, Nobody Gives A Fuck
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Ever tried selling something without explaining it?
Yeah me neither.
That would be f*cking stupid.
So why do you refuse to introduce yourself at networking events?
Why don’t you connect with other entrepreneurs and explain what you do (clearly)?
If you want connections and sales- you have to ask for them.
You don’t have enough self-esteem.
Neither do I.
The best way to increase it?
Do the work.
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“Every time we choose action over ease we develop an increasing level of self-worth, self-respect, and self-confidence.”
— John C Maxwell
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The more you accomplish Lesson #1, the more you will naturally FEEL valuable.
Self-esteem breeds confidence.
And the best way to build more self-esteem is to get competence.
So practice your skills every day.
Choose one based on your Ikigai:
➤ A skill you love practising
➤ A skill you’re already talented at
➤ A skill that the world needs (e.g. coaching)
➤ A skill that you can get paid a lot for
Start working on yourself…
Until your work begins to speak for itself.
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Lesson #3: You Can’t Reach A Goal You Don’t Have Or Achieve A Dream You Can’t See
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I had no clue where I was.
All I knew was I wanted to be rich and free (don’t we all?).
Last December I began to invest in this $10,000 course…
I didn’t even own a business yet.
If I knew then what I know now I would’ve done it differently.
Investing in yourself is foolish,
Unless you know “why”.
Don’t make my mistake.
Figure out what you want your life to look like…
Then reverse-engineer this into a yearly goal and quarterly milestones.
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First say to yourself what you would be; and then do what you have to do."
— Epictetus
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In the immortal words of Epictetus- you decide who you want to be.
But the only way you can become that person is by DOING.
Action > Dreams…
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Lesson #4: Connections Aren’t Found They’re Created
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I’ve made so many amazing friends on this journey.
Before starting I was so lonely and lacking motivation…
But strangely some of the greatest friends I’ve made have been online because it’s easy to find like-minded souls when you have access to the internet. Nobody in your real life is going to really understand you. Not like I can- or another entrepreneur.
We are rare creatures for now.
But one day entrepreneurs will be the norm.
In the meantime, make as many connections as you can.
Just know that in order to do that…
You HAVE to put yourself out there.
Fear of rejection is the main reason most people fail to do this.
They think:
➤ If I get rejected I’ve lost something (you haven’t- you’ve gained courage)
➤ If I fail then I’ll be judged (only by yourself)
➤ People will come to me when the time is right (most won’t do this)
The answer is always MORE.
Send more DMs, comment more- connect more deeply.
This is why I’m always open to making a new friend or business partner…
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Lesson #5: Nobody Cares About Your Product
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My business flopped harder than a sumo wrestling seal.
And now I’ve discovered why:
There’s a reason why nobody cares about random cheap products made in China.
Or why you can’t make a lot of money selling the exact same product someone else is selling (even if they’re REALLY successful).
The reason people buy from famous entrepreneurs like Alex Hormozi is NOT because of his product.
Or even his “grand slam offer”.
Yes he provides a shit ton of value (which logically gives the client a ROI)…
But he has more than a product…
He has a STORY.
People don’t care about products.
People care about people.
Your customers care about:
➤ Your story more than your results
➤ Your personality more than your product
➤ Your image and brand more than your actual skills
They can almost certainly find a similar product elsewhere- but what they can’t find is someone with your product AND your story.
Branding is more important than selling.
It’s not about what you’re selling as much as it is WHO is selling it.
That’s why without credibility or social proof, you CANNOT make a lot of money online.
This is why testimonials and case studies are so important. Alex Hormozi has a reputation you can’t match- his product is something you could arguably recreate if you had access to the same information and people. But not his story or the goodwill his brand has generated.
If nobody knew who you were, you could have the greatest damn product in the world…
But your product would never sell.
Lesson?
NETWORK and help people KNOW YOUR NAME.
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TL;DR:
1. Act as the man (or woman) you wish to be
2. Articulation is required to be able to sell
3. Set effective goals before you invest in yourself
4. Create connections daily or you’ll never make it
5. Your product isn’t as important as your story and brand
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If you’re still reading this, I can tell you’re going to change the world.
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“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.”
— Margaret Mead
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And if you want a new connection who’ll support you no matter what,
Just comment below what your biggest dream is (maybe we share vision).
Much Love,
Zac
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My 5 Biggest Lessons From $5,000+ Of Business Networking
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