14d ago in General
How To Get Your Ideal Clients To Come To You
You have to give people what they want in order to give them what they need.
Most people don't have the perspective,
They don't have the context to understand what you're saying because you're already know,
And so you have to go back in time to before you knew what you know now,
meet people where they're at,
and then walk them across the bridge to where you need them to go.
When Alex started marketing fitness,
They would market short-duration challenges,
Detoxes.
They knew that people who were in that state of mind wanted a quick fix.
They would bring people in,
Give them what they wanted to get them to respond,
And then,
Once they earned their trust,
They would say,
"Hey, I know we had some success in these first few weeks,
But you're not here just for a few weeks because you don't want to gain it back,
Right?
Of course not!
You really want this to be a long-term thing because if you lose it and gain it back,
Then what's the point?"
At this point,
They said, this is the garlic:
"What you need to do is learn how to count your calories,
Learn how to eat macros,
learn how to train for real."
It took them getting people in the door.
You might be marketing in your business,
Trying to get your customers in the door,
And you're marketing from a position of already knowing the answer,
And that's the issue.
Shift your perspective from saying,
"This is the truth,"
To "This is their truth right now,
and I need to meet them where they are"
You have to go back across the bridge to where you used to be,
Talk to them in that language,
Relate to them,
Understand their problems and their fears,
And then,
Once you've convinced them to trust you enough,
Deliver the garlic to them.
Give them what they want in order to give them what they need.
You have to start where they are and then take them along the journey the same way you did so that they can get to where they want,
which you know is going to be the best place for them.
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How To Get Your Ideal Clients To Come To You
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