Apr 28 in General
3 reasons personal development coaches don't reach 10k/m
When I was doing these 3 mistakes, getting clients for my Personal Development (PD) coaching business felt like throwing shit at a window hoping it will stick:
- Selling coaching instead of selling a specific solution to a specific problem for a specific person
Big mistake.
Personal development coaches often struggle because their value proposition is too vague...
So make sure youre super clear and specific with your ideal customer and your value proposition...
And make sure you talk about how your unique method for solving that problem will result in their desired outcome.
2. Targeting the deep underlying problems in marketing, instead of surface level problems
Before I started helping PD coaches grow their businesses, I was a PD coach myself...
And at the beginning of my journey I would get super in the weeds about why certain people are struggling with their problems...
I would speak about deep issues in my ads (like finding your purpose)...
And then wonder why I wasn't getting any customers?
Here's the reason:
Because your customers are only aware of their SURFACE LEVEL problems, for example
Things that are easy to spot, like bad habits or low productivity...
But their not aware of the DEEPER problems that if solved, remove the surface level problems...
So when you market your PD business make sure to address the surface level problems that your ideal customer can easily understand.
This will attract them to you, which is then when you introduce them to the deeper reasons and solutions.
3. Not understanding the numbers behind the business
This is the biggest reason PD coaches don't hit $10k months.
If you don't understand your numbers, you don't have a business. Why?
Because a business grows until it hits a constraint that prevents it from growing...
And so how do we figure out the constraints of our business? You guessed it. The numbers.
These are the most important numbers you need to track if you're doing purely organic:
- Views per lead
- Views per booked call
- Show up rate
- Closing rate
These are the most important numbers you need to track if you're running ads:
- Cost per lead
- Cost per booked call
- Show up rate
- Closing rate
Hope this helps you guys out!
P.S.
If you enjoyed this post give it a like or a comment :)
P.P.S
If you want to connect with me you can check out my instagram HERE
8
1 comment
3 reasons personal development coaches don't reach 10k/m
skool.com/contentpreneurship
A cooperative multiplayer game where players collaborate to start and grow an online business to $5,000/month or more using Skool.
Leaderboard (30-day)
1
🔥
+152
2
+121
3
+120
4
+108
5
+103
powered by