First Q&A Takeaways · Content Launchpad

First Q&A Takeaways

Shoutout to my man

for hopping in the first Q&A call! Would love to see as many of you possible in next week!

Posting some of the takeaways that may be useful for you all as well!

Michael is helping a CEO build his personal brand and the goal is to get speaking engagements through the content. Biggest roadblock we keyed in on was lack of clarity on ideal viewer/customer and speaking to that in the content + developing an offer for that audience eventually

TAKEAWAYS

Identify your Ideal audience member/customer (this will give you plenty of ideas for your content & help connect to those that will eventually buy)

pain points
Desires
Fears
What do you know/have experience in that they want to know/experience

What is the CEOs experience that has made him passionate about what he does and who he wants to help?

People need to know the story of how you got to where you are - not the techno babble of what you do

“If you were to have a room filled with 1000 people who paid to listen to you speak, who are those people and what are you talking about?”

An offer will develop from clarity on an ideal audience member and helping them take the new step in the transformation they desire that you can provide them

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