I’m taking serious action on learning about improving yourself as a coach.
Speaking skills, communication strategies, analytical skills, charisma, personal branding…
This will be a series of posts, where I teach you what I have learnt:
The Investment Theory.
“The more someone invests in you, the more they value you.”
How do they invest in you?
Money
Time
Emotionally
Etc.
Why?
Because then they value you more, and they are willing to invest more into you.
So how can you use this, as a coach?
Slowly build up the investment level.
They are not willing to buy your 999$ high ticket program yet, because they
haven’t invested anything into you, yet.
If they watch 100 of your YouTube videos
Buy your MVO package for 99$
Get your coaching for 1 month
Hop on calls with
Follows you on all Social Medias
Joins your free community
Then they have already invested so much into you!
Each of these are pretty small investments ( a part from watching 100 videos lol, but just 1 video, you get it right?)
They all add up though, and now they value you a lot.
Ask for them to subscribe after giving them value, instead of doing it after they just clicked.
give, give give and then take.
Hope that helps!