Would a car enthusiasts community work (paid)?
I'm a classic Mercedes car lover, and was thinking of starting a community on here. There are thousands of enthusiasts world wide, and some massive Merc groups on Facebook and online forums.
I'm just thinking if a Skool community would work, but paid. Like £9.99/month.
I could include some digital magazine issues per year, auction alerts, community forum/chat, events etc.
Just seeing if an auto community could work?
3
5 comments
• Jul '24
Is there a more defined goal or pain point you can solve for classic Mercedes car lover? could your community be for example - a community classic Mercedes car lover to learn how to buy or sell their dream Merc? That way you can make the price quite a bit higher and create a clear path for the community to follow but your market to bring people in is there large FB communities.
OR
Make it free so there is no friction and then create one-off paid serves such as 1 month access to digital magazine issues and auction alerts from yourself.
The nice thing about doing the later, free community is that you can build a frictionless lead pool and then use that engaged community to keep experimenting on what they will pay for that you can offer.
1
• Jul '24
thanks for the feedback. I'm just an enthusiast myself, so no expert at teaching how to buy or sell Mercs. I need to think about this, but I think super enthusiasts would probably pay, just to be in an engaged community with like minded people. The big groups on Facebook, mostly people upload photos of their classic Merc, and they get tons of likes. And some start threads on repairs/maintaining the car etc. Maybe it's not something that I could monetize, unless something offered of super value
1
• Jul '24
I think you can monetise it if you’re super clear on the promise of what the community provides. I’d recommend using ‘s value equation and think through each part regarding your community. This equation is from his book ‘Offers’, if you haven’t read that yet then that would be highly recommend :)
2
View 2 more replies
User
Your comment
Matt Goldberg
4
Would a car enthusiasts community work (paid)?
Skool Community
skool.com/community
Let's collaborate to make Skool better. Share your feedback!
Leaderboard (30-day)
1
+5617
2
+3352
3
+3103
4
+3039
powered by