Oct 5 (edited) in Other
Unlocking Organic Content Marketing for Skool Growth
this is a COLD, HARD TRUTH about organic content
engagement isn't the key metric ...
... publishing and shipping the content is
here's the thing 👇
people are consuming it
- they're watching
- they're listening
- they're reading
and you might have NO idea they are
so, you have to trust the process
that's HARD!
--- and it's the real work
I've been reminded recently of the first time this truth came into my life
in a previous business I prolifically wrote for our FaceBook page
... and we did a video series where an episode dropped weekly
the posts would barely get any engagement
just a few likes and the odd comment
I'd be out and about of a weekend at our Academy Kids sporting games
and I'd have random parents I've never met before come up to me
"you're the guy from those videos!"
"I love what you're doing ... this post about XYZ really helped me with my daughter"
"I look forward to your posts every day"
but best of all ...
"we've been meaning to get our son/daughter in! Can we organise a time?"
it became a main source of client acquisition for us
there were times I considered if any of it was working and if it should be continued
if I'd gone based off engagement we'd have killed a major revenue source
and this same truth has been playing out again for me recently
people who have NEVER liked or commented on my posts here are sliding into my DMs
- one has become a client
- one is in the process of becoming a client
- three others are my ideal clients and we're seeing if we're a good fit for one another
the key to content isn't engagement
IT'S MAGNETISM
it's writing for ONE specific person
speaking DIRECTLY to them
calling out their CURRENT EXPERIENCES in their daily life
if you're currently creating content and the engagement you want isn't there
... use this as a reminder
take a moment. pause. reflect
"is the core theme of my content MAGNETISING my ideal client?"
"can I do more of it"
"can I be better at magnetising deeper"
if not, make the change
and focus on the inputs
it's not the input and creating the content that's the work
it's the TRUSTING of the process that's the work
... and that's hard when all we see of others around us are their wins
--- remember, that's only an insight into 1% of the entire equation
nobody wants to share the shit
my intent is to be as transparent as possible
I don't want to mention how earlier this week I barely slept for four nights straight
knows the internal battle I went through
the doubt. the judgement. the criticism
the questioning of everything that's being done ...
... contemplating burning it all
asking - what is this all for?
working through THAT was the work
as Hormozi says 👇
"your work works on you more than you work on it. you are the product that's getting built more than your community. remember that"
"business is shockingly simple but surprisingly hard. the hard comes in the form of consistency."
if you're in the arena, doing the work
I SEE YOU
we're all winning together
and I, for one, and here to be your biggest fucking support when the HARD starts to set in
we keep going. we persevere
because we know we don't control the outcome
we control our efforts and how long we allow ourselves to play the game
hope you found this educational piece valuable
nick
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Unlocking Organic Content Marketing for Skool Growth
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