The Worst Market Research Questions You Could Ever Ask

Nick Maier

2d ago in Strategy

nailing your message is key

for traffic. for conversions. for everything

get the message wrong and your marketing will continually underperform

but how do you know what to say?

how do you figure out how to say it?

how do you know what people want to hear?

simple

if you’re like most people, chances are there’s some confusion, frustration, and stress around getting traffic to your skool page and converting it

I’ve been speaking with a guy this week about exactly that

we’ve been brainstorming his messaging as it’s still quite broad and complex at the moment

he is in a niche that’s quite abstract …

… so it’s hard to convey what he means

but there was honestly a simple solution in front of him

it’s in front of us 24/7, 365

the lightbulb clicked when he said a very short sentence

“it’s difficult for me to put myself in their shoes”

of course it is

the only thing trying to do that does is put you on a plane to hell with a one-way ticket

you can’t

sure, you could try

but you’re just assuming and imagining

if “you 5 years ago” is your ideal client it can work

but you’re still going to miss the mark

so what do you do?

you ask them … you take notes … you listen

you analyse your testimonials and client calls …

you spend some time in reddit and other places they hang out reading their comments …

(gummysearch is an epic tool to get tonnes of reddit data in seconds)

it’s all right there

their problems
their pains
their goals
their desires
their experiences

and more importantly, their language

when you know the words they use you can write like they talk

your message can be made for them

from here you can tweak, test, and optimise until you find things that really hit home and work

it’s super simple

and it’s highly effective

if you’re stuck wondering “what do I need to say in my marketing” or “how can I better describe my offer” or “how can I get people to see more of the value I’m offering” (or if your conversion rates are low) - go back and compare what you’ve got against what your ideal clients say and the language they use

hope you found this short and sweet copywriting tip valuable

nick

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