🎯 The Unofficial Skool Playbook for Hiring Community Team Members

If you're building a thriving Skool community and wondering when and how much to invest in team members like a Community Manager or Growth Operator, this post is for you! 🚀

(if this could be added in the classroom or somewhere in Skool to give guidance that would be great!)

💼 A bit about me: With 20 years of recruiting experience, I’ve hired for all types of roles—ranging from individual contributors to company presidents. I’ve seen what it takes to attract and retain top talent in various industries. Add my 14 years of running my own Marketing AI Agency too. As a Community Manager, Growth Operator, and Skool community owner myself, I’m excited to share my insights to help you make smart hiring decisions for your community! 🙌

👩‍💻 Community Manager (CM)

A Community Manager helps you engage, nurture, and retain your members. Their role grows with your community!

💡 Starting Out (100-200 members, $50/mo/member or Free community w/2k MRR):
PAY: $2k/month (paid biweekly)
Hours: 20 hours per week
Bonus: 5-10% commission on Monthly Recurring Revenue (MRR)
💼 Role: Managing posts, answering questions, and building engagement
📈 Growing Community (300-500 members):
Pay: $3k-5k month (paid biweekly)
Hours: 30-40 hours per week
Bonus: 5-10% commission on MRR
💼 Role: Strategic engagement plans, event hosting, and driving member satisfaction
🏆 Big Community (1,000+ members):
PAY: $8k-10k/month (paid biweekly)
Hours: 40+ hours per week
Bonus: 10-15% commission on MRR
💼 Role: Full ownership of member experience, advanced metrics tracking, and team management.

🚀 Growth Operator (GO)

The Growth Operator focuses on filling your community by driving traffic from the internet to your community's About page. Think marketing and lead gen expert!

Apply the same payment structure as above for CMs, based on your community size and needs.
💡 Key skills to look for:
Social media marketing
Paid ads
Funnels and lead generation

💰 Pro Tip: Know Your Worth!

In the traditional recruiting world, CMs or GOs with these skills often hold titles like:

Marketing Manager
Director of Marketing
Social Media Manager

💼 Salary range: $50k-100k/year depending on expertise. If you need both strategic and hands-on skills, expect to pay more!

📌 Key Takeaways:

Pay scales vary by community size —start small and scale compensation as your MRR grows.
The more skills required, the higher the cost. Hiring for strategy + execution = premium pay.
Consider commission incentives to align team members with your community's growth goals.

💬 What’s your plan for hiring your first CM or GO? Drop your questions or thoughts below—happy to help! 🙌

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