If you want to skyrocket your Skool community membership, short-form content is your best friend.
But it’s not just about hitting the record button and talking into the camera.
There’s a secret formula to making your content go viral, and it’s simpler than you think.
1. Nail the Hook
First things first, you need a killer hook. The first few seconds of your video are EVERYTHING. Your hook should be broad enough to capture a wide audience but still intriguing to those in your niche.
Instead of saying, "3 Tips for Better Email Marketing," try something like, "How This Brand Makes Millions with a ‘Broken’ Website." Which one would you watch? Exactly.
2. Keep the Content Interesting
Once you’ve got them hooked, keep them engaged with content that delivers value and keeps their attention.
Use quick cuts, dynamic visuals, and most importantly, share insights or stories that aren’t just rehashes of what everyone else is saying.
3. Strong CTA (Call to Action)
Don’t let your video end without a clear call to action.
Either do:
- Comment for a free guide
- Follow me for more CTA
- Leave your opinion below
The more engagement you drive, the better your chances of going viral.
4. Be Polarizing
Don’t be afraid to take a stand. Sharing strong, even controversial opinions can spark debates, driving comments and shares.
Just remember to keep it relevant to your niche and genuine to your brand.
Remember, in the world of short-form content, putting in minimal effort gets minimal results.
Put effort into each piece of content, and you’ll start seeing your views—and community membership—skyrocket.