THE RULE OF ONE – SPEAKING TO ONE REAL PERSON IN YOUR CONTENT

2d ago (edited) in Strategy

I divide my strategies up into three elements : MAGIC, MINDSET, MARKETING.

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MAGIC: The Energetic Alignment of Writing to One Person 👇👇👇

Key Principle: When you speak to a specific person, your energy becomes focused and aligned, creating a deep connection that resonates with other ideal clients. This is the Law of Entanglement in action—your intention to serve one real person entangles your energy with theirs, drawing in more like-minded clients.

Writing to a Previous Ideal Client 👇👇👇

Choose a real person—a previous ideal client or someone you’ve profiled and placed on your nurture list. As you write, picture their specific challenges, dreams, and personality traits. By doing this, your content will carry a personal, intimate energy that deeply connects with others who share similar experiences.

Exercise: Identify a specific person from your past client list or dream client list. Write a short description of their current challenges and desires. Use this as the basis for creating your content.

Mechanical Challenges and End Outcomes 👇👇👇

Mechanical Challenges: These are the visible, tangible struggles your ideal client faces daily, such as procrastination, low confidence, or lack of clarity.

Mechanical End Outcomes: These are the specific, tangible results they desire, such as generating high-ticket sales, freeing up time, or feeling aligned in their business.

Exercise: Outline the top 3 mechanical challenges your ideal client is facing. Then, write down the specific outcomes they dream of achieving.

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MINDSET: Shifting Beliefs and Creating Aha Moments 👇👇👇

Key Principle: Paradigm shifts don’t just happen from offering surface-level solutions. You must address the underlying limiting beliefs and help your client experience breakthrough "aha" moments that lead to transformation.

Preliminary Outcomes to End Outcomes 👇👇👇

To create truly impactful content, walk your audience through the preliminary outcomes (the smaller wins) that lead to the end outcomes (the big, life-changing results).

Preliminary Outcome: These are the first steps or shifts that your client experiences through working with you. For example, using the 'Rapid Reset Method', you help a client clear limiting beliefs that are keeping them stuck in procrastination.

End Outcome: These are the larger, more impactful results, such as the client feeling aligned and confident enough to create powerful content that brings in high-ticket sales, ultimately giving them time freedom and peace of mind.

Aha Moments from Past Clients 👇👇👇

Reflect on previous ideal clients and the breakthroughs they experienced working with you. What were the key "aha" moments where they realised the power of your methods? Share those moments in your content to create emotional resonance with your similar people.

Exercise: Write down 2-3 key "aha" moments you’ve witnessed in your clients, and use these to craft your next piece of content.

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MARKETING: Positioning Your Content to Speak Directly to Your TOP 1% Client 👇👇👇

Key Principle: When your content is focused on solving the specific challenges of one person, it becomes highly relevant and impactful to others. This type of targeted messaging is what makes your ideal client feel seen, heard and understood enough to reach out TO YOU!

Speak to the Mechanical Challenges and Outcomes 👇👇👇

In your content, clearly outline both the mechanical challenges (the obstacles your client faces) and the mechanical outcomes (the tangible results they seek). This specificity makes your content relatable and actionable, as your ideal client sees their exact situation reflected in your message.

Example: "Are you sick of constantly procrastinating on creating content that will actually bring in high-ticket clients? Imagine waking up to an inbox full of inquiries without spending a dime on ads. That’s the shift I help my clients make when we use my 'Top 1% Sales Method."

MANTRA - ‘IN EACH POST I SPEAK TO 1 REAL PERSON ABOUT 1 REAL CHALLENGE AND 1 SOLUTION THAT ACHIEVES 1 END OUTCOME’

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