Ever notice how most popular content isn't groundbreaking? It's often about things we already know.
Let's call it "obvious content."
Obvious content works because it articulates what people are thinking but haven't expressed. It's not about originality or fancy language.
Instead, it resonates by making readers think, "Wow, I've always felt that way, but I've never put it into words."
This type of content is powerful because it:
• Validates the reader's existing thoughts
• Provides clarity on familiar ideas
• Makes the reader feel smart and understood
It's effective because it reveals aspects of the reader's mind to themselves, increasing clarity around their own ideas.
Here's a quick step-by-step on how to write "obvious content":
1. Identify common knowledge
• Brainstorm topics that are widely understood in your niche.
• Look for ideas that people often take for granted or don't actively think about.
• Consider everyday experiences or observations that most people can relate to.
2. Find a fresh angle
• Take the common knowledge and approach it from a unique perspective.
• Ask yourself: "What's a way to frame this that people haven't considered before?"
• Look for connections between this idea and other concepts.
3. Use simple language
• Avoid jargon or overly complex terms.
• Write as if you're explaining the concept to a friend.
• Use analogies or metaphors to make the idea more relatable.
4. Create an "aha" moment
• Structure your content to build up to a realization.
• Present the information in a way that makes readers think, "I've always known this, but I've never thought about it that way."
• Use questions to guide readers to their own conclusions.
5. Provide context
• Explain why this "obvious" idea is important or relevant.
• Connect the concept to real-world situations or problems.
• Show how understanding this idea can benefit the reader.
6. Use personal anecdotes
• Share your own experiences related to the topic.
• Explain how you came to realize this "obvious" truth.
• Describe how this understanding has impacted your life or work.
7. Encourage reflection
• Ask readers to consider how this idea applies to their own lives.
• Provide prompts for further thought or discussion.
• Suggest ways readers can act on this newfound clarity.
8. Keep it concise
• Don't over explain
• Once you've made your case, wrap it up.
• Leave room for readers to draw their own additional insights.