- Proof - Providing social proof that the service or product that you provide has actually worked, either with you or another person. (your ideal avatar/target)
- Promise - Give them a promise that you are highly likely to fulfill because you know how to get people to the result if they do the work.
- Plan - Tell them exactly what you are going to do to help them achieve the said dream outcome.
Note: Can be applied to your content/ads your about page,, VSLs (video sales letters), and more.
P.S. used this framework in organic content to drive 200 Members into my community today