I wanted to see what's working, why, take what's useful, discard what's not (and add something uniquely my own)
Free vs Paid Communities
- Free communities: 8 (27.6%)
- Paid communities: 21 (72.4%)
Average Cost Per Month
Niche Breakdown
Business: 10 (34.5%)
Finance: 4 (13.8%)
Fitness: 3 (10.3%)
Sport: 3 (10.3%)
Spiritual: 2 (6.9%)
Fashion: 2 (6.9%)
Education: 1 (3.4%)
Video Editing: 1 (3.4%)
VSL Analysis
Out of the 29 communities listed:
- Communities with a VSL: 11
- Total Communities: 29
For communities with a VSL:
- Average length: 7 minutes 31 seconds
Average Number of Images
Average Character Description Length
Key Insights
- The majority (72.4%) of communities are paid, suggesting a trend towards monetization in community building.
- Business-focused communities are the most common, making up over a third of the sample.
- Not all communities use video sales letters (VSLs) or images in their marketing, but those that do tend to have relatively short videos (average under 8 minutes) and a moderate number of images.
- Description lengths vary widely, but average around 1,000 characters, indicating that most communities provide a substantial amount of information about what's inside.
- Some niches, like Business and Finance, seem more likely to have paid communities, while others like Video Editing and Spiritual topics have more free options
If anyone would like the entire breakdown of each community, let me know - I have it in a Google Sheet 🙂