How (& why) I host in-person events with Skool

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I've been using the internet since I was 6 years old (I'm 34 now) but I still prefer in person events > Zoom calls and I know a lot of my Skool community members do, too.

This is how I use my Skool community to create affordable in person events every month & then upsell people into my private mastermind.

Step 1: Grow my free community.

Every other day I make a post on social media asking my audience if they want one of my helpful freebies (like a PDF, mini course, etc.) so they can make their business dreams come true faster.

When they opt in to get the free thing, they're automatically invited to join my free Skool community.

(Note: I never actually ever say: "JoIn My FrEe ComMuNiTy!!")

Step 2: Hold nothing back.

I give my free Skool community members everything I give my paying clients except for direct access to me & my team.

Free community members get all the same info & course material my paying clients get.

Step 3: Invite to in person event.

I invite the members of my free Skool community to come learn with me in person for a 1-day.

Example post.

People who want to come join a waitlist (I use Jotform) and wait to be contacted.

The cost is either $1,997 or just $197/month if they join my paid Skool community.

(Note: In my paid Skool community, people get weekly Zoom call access to my team + monthly Zoom access to me.)

Step 4: Collect payment.

For the people who are a good fit, we either send them our Skool /about page where they can pay the $197/m or we send them a Stripe invoice for $1,997.

Step 4: The event.

We rent a venue on Peerspace, provide lunch via Whole Foods, and record the event with iPhones.

Step 5: The upgrade

Near the end of the event, I let everyone know about my private coaching program where they can meet with me once per week on Zoom to get results even faster.

If they want to join, I send them a link to pay.

The whole event is 99.9% value, 0.1% pitch, with 0% pressure.

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And that's it!

If you don't have your own free or paid Skool community yet and you want to hop on a 1 on 1 Zoom with me to set yours up with you so you can get started properly (without making all the mistakes most noobs make)... just send me a DM with the word "SKOOL" and let's make that happen.

I've already helped 300+ people set up their Skool communities and I'd love to help you, next.

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