Oct 14 (edited) in Other
How To Host Your First In-Person Event
Just finished hosting 50+ Skoolers from around the world in my hometown Belfast.
Here's three things I learned to help you plan your first IRL event :)
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1. Don't plan the schedule too strictly
Everyone's favourite moments of the week were unplanned.
  • The unexpected topics we covered
  • The random places we went for dinner
  • And the laughs/tears we shared along the way
There's a reason why and start every single 1-day with a blank page.
calls it "emergence theory," and it's the secret sauce most IRL events skip.
(It took me 7 back-to-back trips to Vegas to finally figure this out lol. Don't take as long as I did).
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2. Leave a little wiggle room for things to "go wrong"
Something and I always talk about is that "the difference between a trip and an adventure is that something goes wrong."
  • Getting stuck in fog while hiking up a mountain
  • Forgetting a towel while going sea-swimming
  • Not having enough chairs because so many people showed up
All these things created "shared experiences" for us to go through together โ€” which resulted in super-powerful memories, bonds and stories.
We didn't get it all right. But we had a lot of fun along the way.
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3. Your Community is craving in-person connection more than you think.
People spent thousands of dollars to fly to Belfast from places like Canada, France, Holland, Switzerland, Germany, United States, and Australia (35 hours).
The one reason they came? (According to )
"Proximity," AKA to be around:
  • Like-minded people
  • Who are trying to achieve the same goal
  • And a group where they felt like they belonged
This is the reason people joined your community in the first place.
Why not take it offline?
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Some good news: we recorded everything.
All the talks, q+a's and even our first ever LIVE Skool Stories Podcast.
Will edit it up and share it with you all in the next few days.
โ€” Matt
P.S. If you want an actual "how-to guide" for running your first IRL event all you gotta do is answer the following five questions:
  • Who?
  • What?
  • Where?
  • When?
  • Why?
Nail that, and the rest genuinely takes care of itself.
โœŒ๏ธ
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Matthew Thompson
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How To Host Your First In-Person Event
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