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Aug 31 in Other
🔔How I'm Going from $23k MRR -> $100k MRR (and you can too)
Anyone ever heard the phrase "Keep the main thing the main thing"?
I have found it to be extremely relevant on Skool and I want to tell you how I'm using it to revamp my community in case you can use it too.
You see, one of the best things about Skool is having everything in one place. No more switching from Facebook to Kajabi to Discord and back.
And one of the main reasons people have joined my community is what comes with that.
FOCUS
The distraction of not knowing where to be for each thing has been removed. Now here's the kicker.
Don't bring back the distraction in other ways.
In my evaluation of my own community I found that I was, and here's how.
Personally, I was putting too much emphasis on the leaderboards.
Now the leaderboards are great and you guys have seen me share strategies on how to use them effectively, but the problem arrises if people shift their focus from the actual goal (whatever that is) into just being active for the sake of activity.
Lots of people even do that in this community.
Here's the observation I made that I'm quite sure would stand the test of time for any community on Skool.
The people at the top of the leaderboard aren't even close to the most successful people in my group.
In fact, I found it was the opposite. I was incentivizing activity to the point where it was significantly detracting from the goal.
Top of the leaderboard + no money made = a complete failure on my part.
SO, here's what I'm implementing to change this. It might be kinda controversial...
I am removing the monthly leaderboard competitions.
Although I would like to think my engagement results were very solid, I didn't create a community about wasting time on another online activity.
My community is about making money, and if I'm pushing people to do something that's not that I am fundamentally going against the entire goal.
My encouragement to you if you're reading this: re-evaluate your incentives. Are they leading everyone closer to their ultimate goal?
I know that the more I niche down and nail down a plan that actually works, the more my community will grow.
I expect the same will be true for each of you.
Build. Scale. Win.
- Ryan
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🔔How I'm Going from $23k MRR -> $100k MRR (and you can too)
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