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Sep 29 in Other
How I 10x Traffic Volume & Quality to Skool Pages In One Step
90% of current skool community owners have a traffic problem
the current winners don't
that's how they can have $33k, $46k and $50k days
and the #1 reason most have traffic problems is this 👇
they're using the wrong tool
spend 5 minutes researching this community and the most common questions will revolve around
"what platform should I market on"
the noobs flock to it ...
"YT shorts bro, they're crushing"
"IG is the shit man, get on IG"
"run ads ... I'm seeing $0.76 leads right now"
but the thing is that this advice is great inside of THEIR SPECIFIC EXPERIENCE AND CONTEXT
but it may not (and likely does not) apply for you
the platform you should use for traffic is the one your ideal clients are on most
it's that simple
all the platforms work
they're all tremendous at driving traffic
but if you choose the wrong one, you're fucked
views don't matter
likes don't matter
shares don't matter
CLICKS matter (and then WHO clicks matters next)
the framework for choosing is simple:
STEP 1: what kind of content does your ideal client consume most?
if it's shorts, it could be either TikTok, IG or YouTube
younger demo's typically consume shorter content, while the older demos consume longer
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STEP 2: whose content does your ideal client consume?
someone has already paid hundreds of thousands of dollars to get the attention of your ICA - leverage that
show up where those people show up and leverage their authority
Kirby did this incredibly well when he was building his audience around Stoicism
he leveraged peoples association with Marcus Aurelius, Seneca, and other known Stoic Philosophers
and then he added his unique flavour to them
he got the eyeballs ... he built trust ... he leveraged that audience and used them as traffic
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STEP 3: show up, consistently
now you know where to market and who to leverage - you can start playing the game
create content that associates with other experts in the field
"Hormozi tells you to 10x your inputs, here's how you can apply it to XYZ"
"What did Marcus Aurelius mean by ABC? He meant this ... and here's how you can apply it to your life"
you're leveraging their current interests and positioning yourself as the expert by adding your own unique spin and value to it
just remember NOT to add call-to-actions to the content itself
it'll kill reach and exposure
add it to the description or in a comment
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REAL WORLD APPLICATION
my ideal clients are professionals ... experts in their industries with tons of experience and time spent doing the work
their attention is 80% linkedin and 20% youtube
so, that's where I'm showing up
as I double down on what's working (daily articles, weekly videos, shorts on linkedin) my reach, exposure, and positioning is going to 10x
and layering ads to this for reach + exposure will amplify the effects
I could use IG, FB or TikTok - but the results would be suboptimal
focusing on LI and YT means the QUALITY of leads I get is going to 10x too - as the right people will see my content
the better I can narrow down of their pains, problems, and dream outcome
the better my outputs will be
this is how I've got 4 DMs from my ideal clients in the last 24 hours
and it's why the quality & engagement of my group is so high too
when weekly traffic is at a level I'm happy with, I can turn to improving conversions
like attracts like ... and it repels STRONGLY against everything else
and that repulsion only STRENGTHENS to attraction of the right people
use your JUDGEMENT when choosing the platforms that will drive traffic
don't outsource it to others who have no context over who you are, what you're doing, and who you're doing it for
trust yourself, as YOU KNOW
you're simply trying to abdicate responsibility as you don't want to be wrong about it
by taking time to do a little research and asking:
(a) where does my ideal client spend time online
(b) who they spend time listening to
you can form a plan that can 10x your traffic volume and quality very easily
hope you found this educational piece valuable
nick
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How I 10x Traffic Volume & Quality to Skool Pages In One Step
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