How 7-Figure Marketers, Market

Nick Maier

Sep 26 (edited) in Other

one of my members asked a great question earlier today on our mastermind call

they wanted to better understand "marketing"

my response forced them to have one of those "aha" moments

the 💡 went on ...

... and something clicked for them

you could see they finally grasped it

and it was perfect timing

as right when it did, you heard the "cha-ching" in their background of a sale being made

their shift was so powerful, I wanted to share the same lesson with you

so, here goes 👇

first, we need to think about marketing in a skool specific context

that means there are only two things we're trying to do:

get people to our about page
get people inside our community

the objective is to get more of both - agreed?

this is where most people then start to separate things ...

ads
social
DMs
emails
VSL
bullets

... and they break it down even more into specific platforms, specific kinds of content, etc

I don't

why?

because it's the change I observed and learned from 7- and 8-figure companies

see, marketing is actually about layering different growth tactics on top of one another

it's an ecosystem

yes, you want to choose ONE CHANNEL ...

... but then you want to LAYER as many different things on top of one another on that channel

with each layer comes a compounding in results

what does this look like?

let's walk through and advertising example

____________________

you've got a community about "monk mode" and it's built by design for young male entrepreneurs and college students

you've got a 5k following on IG and have done what you can to get a segment of them across to skool

now, you want to pour gasoline on the fire

you COULD just run ads and direct traffic straight to skool

that'd work

but what would work BETTER is LAYERING growth tactics on top of one another

one campaign retargeting everyone who has engaged with your IG page in the last 60 days ... they see your top 3 pieces of content on monk mode

one campaign retargeting everyone who has engaged with your IG page in the last 60 days ... they're driven to a simple landing page where they "opt in" for you 7 day monk mode starter kit

one campaign retargeting everyone who has engaged with your IG page in the last 30 days ... they see a "special offer" to get early bird access to Monk Mode Academy

one "growth campaign" that's sharing only your top content to a new audience where the objective is JUST reach and awareness ... the call to action is "follow @handle for more Monk Mode Secrets"

one "growth campaign" that's sharing snippets of Chris Williamson, Joe Rogan, and other "celebs" speaking about the benefits of monk mode ... and the call to action is "follow @handle for more Monk Mode Secrets"

you send your top content of the week prior to the email list, and drive them to the skool community in the call to action using a "stealth sell" ... oh, before I forget, did you know XYZ? It's true! Go here to see how you can get started today ...

see how these all stack together and compound on one another?

the two "growth campaigns" help to increase your followers count AND increase the audience size of people interested in Monk Mode that your retargeting ads will reach

the use of "celebs" speaking about Monk Mode will cause a "status by association" effect whereby the people who ADMIRE and LOOK UP to those "celebs" will associate monk mode with being something valuable ... therefore YOU become more valuable as you're an expert in monk mode and helping people like them apply it

the retargeting campaign sharing your top 3 pieces of content is helping keep you, and the benefits of monk mode, top of mind

the retargeting campaign driving to the email optin is helping you segment people who are "considering" from those that are "just looking" (these are warmer leads you can now market to)

and the retargeting campaign with the "special offer" is going to get the small % of the market ready to act right now to actually act ... they're going to be reminded there's something valuable for them to help them achieve XYZ

it might look complex right now

but when you see what each step is really doing

it's just feeding and supporting each other