Do you have tips to re-engage a free group?

I created a group 2-3 months ago for beta testing with around 50 members. We had some good engagement in the first week, and around 10 members showed up for our first community call. However, I neglected the group due to other higher-priority areas of the business, and engagement fizzled out. Totally my fault, I know.

I rebranded the group recently to reflect a more niche focus, and I'm currently dividing the time that I have to dedicate to my Skool group between creating resources and content for the classroom elements, re-engaging old members, and onboarding new members. However, engagement seems to be poor right now, and it doesn't look like it will improve if I continue doing what I'm doing.

I think we're all good at giving advice but not so great at searching for answers when we're in the hot seat. If I were an outsider, I would advise myself to not make the mistake I made last time and keep posting consistently in the group, try to bring people into the conversation by asking them questions, tagging them, and posting Looms with my answers to questions I get in my DMs (outside of Skool).

However, I would like some insight from people who are currently killing it with free group engagement. I'm familiar with

@Sid Sahasrabuddhe

's PDF, which he shares, and I have either implemented or will be implementing (i.e. regular calls are upcoming) the practices in it. My struggle is re-engaging people who have been inactive in the group for 90+ days.

My target audience is startup founders, so they're already incredibly strict with their time. I don't expect or even want people to be active in the group 24/7, I just want to make sure that the people already in the group actually sign in and engage while attempting to convert our newer members into our "All-Star" members who contribute the most.

Please share your thoughts if you have any. Will happily give out $20 Amazon vouchers to recommendations that I find most valuable ❤️

2 comments