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1d ago in Strategy
Craft and OFFER so good you become a MF BEAST!
I have discovered the secret to making any offer instantly 2x its conversions thanks to Andrew Kirby.
In fact, I don't see how this could fail. It works every time like a science.
It's called the Boolean Rule
...and it has completely changed my perspective on offers.
To quote Andrew Kirby since this is something I struggled with as well:
“When I started my online business, I made VAGUE offers to a VAGUE group of people promising to solve a VAGUE problem.”
These VAGUE offers make no money.
So Wtf is even a Boolean? How does it fix this?
In this context, it means making an offer that has a clear, quantifiable yes or no outcome.
Key word: quantifiable
Boolean offer examples:
Before: "To get in shape"
After: "To bench 420lbs"
Before: "To beat bad habits"
After: "To never smoke a cigarette again”
Before: “become rich”
After: “make $69k/month”
Promise a specific person a specific outcome, and your marketing and sales will became easier than ever!
Because the offer is more attractive, and customers are happier because it was clear when the they get the outcome.
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Craft and OFFER so good you become a MF BEAST!
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